| 201 |
|
Complexity Effects in Choice Experiment-Based Models
|
Dellaert, G.C.; Donkers, B.; van Soest, A.
|
American Marketing Association]
|
2012
|
|
|
|
| 202 |
|
Computer Interfaces and the ``Direct-Touch'' Effect: Can iPads Increase the Choice of Hedonic Food?
|
Shen, Hao; Zhang, Meng; Krishna, Aradhna
|
American Marketing Association]
|
2016
|
|
|
|
| 203 |
|
Concentrate on Success Remaining relevant requires strategic connection with consumers, not over-saturating campaigns
|
Milgrom, J.
|
American Marketing Association
|
2012
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| 204 |
|
Conditional Projection: How Own Evaluations Influence Beliefs About Others Whose Choices Are Known
|
Orhun, A.Y.; Urminsky, O.
|
American Marketing Association]
|
2013
|
|
|
|
| 205 |
|
Conflict Management and Outcomes in Franchise Relationships: The Role of Regulation
|
Antia, K.D.; Zheng, X.; Frazier, G.L.
|
American Marketing Association]
|
2013
|
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|
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| 206 |
|
Conflicts at the Bottom of the Pyramid: Profitability, Poverty Alleviation, and Neoliberal Governmentality
|
Varman, R.; Skalen, P.; Belk, R.W.
|
American Marketing Association
|
2012
|
|
|
|
| 207 |
|
Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives
|
Ma, Z.; Yang, Z.; Mourali, M.
|
American Marketing Association
|
2014
|
|
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|
| 208 |
|
Consumer Behavior in ``Equilibrium'': How Experiencing Physical Balance Increases Compromise Choice
|
Larson, J.S.; Billeter, D.M.
|
American Marketing Association]
|
2013
|
|
|
|
| 209 |
|
Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity
|
Jerath, K.; Ma, L.; Park, Y.-H.
|
American Marketing Association]
|
2014
|
|
|
|
| 210 |
|
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
|
Biswas, A.; Bhowmick, S.; Guha, A.; Grewal, D.
|
American Marketing Association
|
2013
|
|
|
|
| 211 |
|
Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion?
|
Thompson, D.V.; Malaviya, P.
|
American Marketing Association
|
2013
|
|
|
|
| 212 |
|
Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions
|
Soll, J.B.; Keeney, R.L.; Larrick, R.P.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 213 |
|
Consumer Misunderstanding of Credit Card Use, Payments, and Debt: Causes and Solutions
|
Soll, J.B.; Keeney, R.L.; Larrick, R.P.
|
American Marketing Association
|
2013
|
|
|
|
| 214 |
|
Consumer Neuroscience: Applications, Challenges, and Possible Solutions
|
Plassmann, Hilke; Venkatraman, Vinod; Huettel, Scott; Yoon, Carolyn
|
American Marketing Association]
|
2015
|
|
|
|
| 215 |
|
Consumer Participation in Coproduction: ``I Made It Myself'' Effects on Consumers' Sensory Perceptions and Evaluations of Outcome and Input Product
|
Troye, S.V.; Supphellen, M.
|
American Marketing Association
|
2012
|
|
|
|
| 216 |
|
Consumer Preferences for Annuity Attributes: Beyond Net Present Value
|
Shu, Suzanne B.; Zeithammer, Robert; Payne, John W.
|
American Marketing Association]
|
2016
|
|
|
|
| 217 |
|
Consumer Research at the Federal Trade Commission from 1978 to 1980
|
Bernhardt, K.L.
|
American Marketing Association
|
2014
|
|
|
|
| 218 |
|
Consumer Research at the Federal Trade Commission: My Experiences from 1992 to 1993
|
Andrews, J.C.
|
American Marketing Association
|
2014
|
|
|
|
| 219 |
|
Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
|
Andrews, J.C.; Lin, C.-T.J.; Levy, A.S.; Lo, S.
|
American Marketing Association
|
2014
|
|
|
|
| 220 |
|
Consumer Responses to For-Profit Firms Exercising Religious Freedom in the Marketplace
|
Fitzgerald, M. Paula; Donovan, Karen Russo
|
American Marketing Association
|
2018
|
|
|
|
American Marketing Association
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