| 221 |
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Consumer Response to Disclosures in Digitally Retouched Advertisements
|
Schirmer, Nadine A.; Schwaiger, Manfred; Taylor, Charles R.; Costello, John P.
|
American Marketing Association
|
2018
|
|
|
|
| 222 |
|
Consumers' Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context
|
Puccinelli, Nancy M.; Wilcox, Keith; Grewal, Dhruv
|
American Marketing Association
|
2015
|
|
|
|
| 223 |
|
Consumer Trade-Offs and the Evaluation of Services
|
Ostrom, A.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 224 |
|
Consumer Well-Being: Effects of Subgoal Failures and Goal Importance
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Devezer, B.; Sprott, D.E.; Spangenberg, E.R.; Czellar, S.
|
American Marketing Association
|
2014
|
|
|
|
| 225 |
|
Consuming Direct-to-Consumer Genetic Tests: The Role of Genetic Literacy and Knowledge Calibration
|
Pearson, Y.E.; Liu-Thompkins, Y.
|
American Marketing Association
|
2012
|
|
|
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| 226 |
|
Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?
|
Szymanowski, M.; Gijsbrechts, E.
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American Marketing Association]
|
2012
|
|
|
|
| 227 |
|
Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
|
Venugopal, Srinivas; Viswanathan, Madhubalan; Jung, Kiju
|
American Marketing Association
|
2015
|
|
|
|
| 228 |
|
Consumption Restriction in a Total Control Institution: Participatory Action Research in a Maximum Security Prison
|
Hill, Ronald Paul; Rapp, Justine M.; Capella, Michael L.
|
American Marketing Association
|
2015
|
|
|
|
| 229 |
|
Contextual and Temporal Components of Reference Price
|
Rajendran, K. N.
|
AMERICAN MARKETING ASSOCIATION
|
1994
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|
|
|
| 230 |
|
Contingent Match Incentives Increase Donations
|
Anik, L.; Norton, M.I.; Ariely, D.
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American Marketing Association]
|
2014
|
|
|
|
| 231 |
|
Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships
|
Kashyap, V.; Antia, K.D.; Frazier, G.L.
|
American Marketing Association]
|
2012
|
|
|
|
| 232 |
|
Contributions by Federal Trade Commission Economists to Consumer Protection: Research, Policy, and Law Enforcement
|
Pappalardo, J.K.
|
American Marketing Association
|
2014
|
|
|
|
| 233 |
|
Control over What? Individual Differences in General Versus Eating and Spending Self-Control
|
Haws, Kelly L.; Davis, Scott W.; Dholakia, Utpal M.
|
American Marketing Association
|
2016
|
|
|
|
| 234 |
|
Converging on a New Theoretical Foundation for Selling
|
Hartmann, Nathaniel N.; Wieland, Heiko; Vargo, Stephen L.
|
American Marketing Association
|
2018
|
|
|
|
| 235 |
|
Copy Alert: A Method and Metric to Detect Visual Copycat Brands
|
Satomura, T.; Wedel, M.; Pieters, R.
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American Marketing Association]
|
2014
|
|
|
|
| 236 |
|
Core Versus Peripheral Innovations: The Effect of Innovation Locus on Consumer Adoption of New Products
|
Ma, Zhenfeng; Gill, Tripat; Jiang, Ying
|
American Marketing Association]
|
2015
|
|
|
|
| 237 |
|
Corporate Board Interlocks and New Product Introductions
|
Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish
|
American Marketing Association
|
2018
|
|
|
|
| 238 |
|
Corporate Social Responsibility and Shareholder Wealth: The Role of Marketing Capability
|
Mishra, Saurabh; Modi, Sachin B.
|
American Marketing Association
|
2016
|
|
|
|
| 239 |
|
Corporate Social Responsibility, Customer Orientation, and the Job Performance of Frontline Employees
|
Korschun, D.; Bhattacharya, C.B.; Swain, S.D.
|
American Marketing Association
|
2014
|
|
|
|
| 240 |
|
Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
|
Homburg, C.; Stierl, M.; Bornemann, T.
|
American Marketing Association
|
2013
|
|
|
|
American Marketing Association
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