| 241 |
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Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making
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Karmarkar, Uma R.; Shiv, Baba; Knutson, Brian
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American Marketing Association]
|
2015
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| 242 |
|
Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture
|
Griffith, D.A.; Yalcinkaya, G.; Rubera, G.
|
American Marketing Association
|
2014
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| 243 |
|
Crafting a JMR Manuscript
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Reinartz, Werner J.
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American Marketing Association]
|
2016
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|
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| 244 |
|
Creating Effective Online Customer Experiences
|
Bleier, Alexander; Harmeling, Colleen M.; Palmatier, Robert W.
|
American Marketing Association
|
2019
|
|
|
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| 245 |
|
Creating Enduring Customer Value
|
Kumar, V.; Reinartz, Werner
|
American Marketing Association
|
2016
|
|
|
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| 246 |
|
Creating Major Innovations with Customers: Insights from Small and Young Technology Firms
|
Coviello, N.E.; Joseph, R.M.
|
American Marketing Association
|
2012
|
|
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| 247 |
|
Creating Truth-Telling Incentives with the Bayesian Truth Serum
|
Weaver, R.; Prelec, D.
|
American Marketing Association]
|
2013
|
|
|
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| 248 |
|
Crisis Diagnostics Assessing brand damage, while restoring brand equity
|
Gregory, J.R.; Levick, R.S.; Reibstein, D.
|
American Marketing Association
|
2012
|
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|
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| 249 |
|
Crisis Management Strategies and the Long-Term Effects of Product Recalls on Firm Value
|
Liu, Yan; Shankar, Venkatesh; Yun, Wonjoo
|
American Marketing Association
|
2017
|
|
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|
| 250 |
|
Critical Service Encounters: The Employee's Viewpoint
|
Bitner, M. J.
|
AMERICAN MARKETING ASSOCIATION
|
1994
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|
|
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| 251 |
|
Cross-Cultural Cool: Consumer Implications of Urban Identification in the United States and Hong Kong
|
Towns, M.M.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 252 |
|
Cross-Cultural Cool: Consumer Implications of Urban Identification in the United States and Hong Kong
|
Towns, M.M.
|
American Marketing Association
|
2013
|
|
|
|
| 253 |
|
Cross-Modal Communication: Sound Frequency Influences Consumer Responses to Color Lightness
|
Hagtvedt, Henrik; Brasel, S. Adam
|
American Marketing Association]
|
2016
|
|
|
|
| 254 |
|
Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region
|
Kolk, Ans; Lenfant, François
|
American Marketing Association
|
2015
|
|
|
|
| 255 |
|
Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls
|
Schmitz, C.; Lee, Y.-C.; Lilien, G.L.
|
American Marketing Association
|
2014
|
|
|
|
| 256 |
|
Cross-Validation of Customer and Employee Signals and Firm Valuation
|
Groening, Christopher; Mittal, Vikas; Zhang, Yan
|
American Marketing Association]
|
2016
|
|
|
|
| 257 |
|
Cultural Competence and Cultural Compensatory Mechanisms in Binational Households
|
Cross, S.N.N.; Gilly, M.C.
|
American Marketing Association
|
2014
|
|
|
|
| 258 |
|
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
|
Russell, C.A.; Schau, H.J.; Crockett, D.
|
American Marketing Association
|
2013
|
|
|
|
| 259 |
|
Cultural Diversity in Television Narratives: Homophilization, Appropriation, and Implications for Media Advocacy
|
Russell, C.A.; Schau, H.J.; Crockett, D.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 260 |
|
Curative International Marketing It's time to accept responsibility for the errors of the past
|
Czinkota, M.
|
American Marketing Association
|
2012
|
|
|
|
American Marketing Association
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