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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
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American Marketing Association]
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2016
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Customer-Based Corporate Valuation for Publicly Traded Noncontractual Firms
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American Marketing Association]
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2018
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Customer Complaints and Recovery Effectiveness: A Customer Base Approach
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Knox, G.; van Oest, R.
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American Marketing Association
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Customer Inspiration: Conceptualization, Scale Development, and Validation
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Böttger, Tim; Rudolph, Thomas; Evanschitzky, Heiner; Pfrang, Thilo
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American Marketing Association
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2017
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Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms
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Chakravarty, A.; Kumar, A.; Grewal, R.
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American Marketing Association
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2014
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Customer Satisfaction and Long-Term Stock Returns
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Sorescu, Alina; Sorescu, Sorin M.
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American Marketing Association
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2016
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Customer Satisfaction, Market Share, and Profitability: Findings From Sweden
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Anderson, E. W.
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AMERICAN MARKETING ASSOCIATION
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Customer Switching Behavior in Service Industries: An Exploratory Study
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AMERICAN MARKETING ASSOCIATION
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Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication
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Homburg, C.; Klarmann, M.; Staritz, S.
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American Marketing Association
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2012
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| 270 |
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Cyberspace: The marketing frontier
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Bruner II, Gordon C
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American Marketing Association
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1997
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| 271 |
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Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability
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Scheurenbrand, Klara; Parsons, Elizabeth; Cappellini, Benedetta; Patterson, Anthony
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American Marketing Association
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2018
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| 272 |
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Dangerous Double Dosing: How Naive Beliefs Can Contribute to Unintentional Overdose with Over-the-Counter Drugs
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Catlin, Jesse R.; Pechmann, Cornelia; Brass, Eric P.
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American Marketing Association
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2015
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| 273 |
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DATA-BASED DIFFERENTIATION
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Rao, S.K.
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American Marketing Association
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2013
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Data Privacy: Effects on Customer and Firm Performance
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Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W.
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American Marketing Association
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| 275 |
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Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
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Yang, Z.; Su, C.; Fam, K.-S.
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American Marketing Association
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2012
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| 276 |
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Decoding Customer-Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth
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Mende, M.; Bolton, R.N.; Bitner, M.J.
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American Marketing Association]
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2013
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| 277 |
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Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data
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Hu, Y.; Du, R.Y.; Damangir, S.
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American Marketing Association]
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2014
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| 278 |
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Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion
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Libai, B.; Muller, E.; Peres, R.
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American Marketing Association]
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2013
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| 279 |
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Deconstructing the ``First Moment of Truth'': Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking
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Hui, S.K.; Huang, Y.; Suher, J.; Inman, J.J.
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American Marketing Association]
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2013
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| 280 |
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Defining, Measuring, and Managing Business Reference Value
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Kumar, V.; Petersen, J.A.; Leone, R.P.
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American Marketing Association
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2013
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American Marketing Association
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