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Double Standard: The Role of Environmental Consciousness in Green Product Usage
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Driving Brand Engagement Through Online Social Influencers: An Empirical Investigation of Sponsored Blogging Campaigns
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American Marketing Association
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Driving Online and Offlien Sales: The Cross-Channel Effects of Traditional, Online Display and Paid Search Advertising
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Dynamically Managing a Profitable Email Marketing Program
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Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
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American Marketing Association
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Dynamic Relationship Marketing
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Eat Green, Get Lean: Promoting Sustainability Reduces Consumption
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American Marketing Association
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Eco-Product Choice Cuts Both Ways: How Proenvironmental Licensing Versus Reinforcement Is Contingent on Environmental Consciousness
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American Marketing Association
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