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21 저널기사 Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs 미리보기
Anderson, E.T.; Simester, D. American Marketing Association] 2013
22 저널기사 Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising 미리보기
Sahni, Navdeep S. American Marketing Association] 2016
23 저널기사 Advertising Strategies to Increase Usage Frequency 미리보기
Wansink, B American Marketing Association 1980
24 저널기사 A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement 미리보기
Bruce, Norris I.; Murthi, B. P. S.; Rao, Ram C. American Marketing Association] 2017
25 저널기사 A Field Guide to Publishing in an Era of Doubt 미리보기
Meyer, Robert J. American Marketing Association] 2015
26 저널기사 A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences 미리보기
Gruca, T. S. AMERICAN MARKETING ASSOCIATION 1995
27 저널기사 A General Consumer Preference Model for Experience Products: Application to Internet Recommendation 미리보기
Chung, J.; Rao, V.R. American Marketing Association] 2012
28 저널기사 Agents of Change: A Scale to Identify Diversity Seekers 미리보기
Brumbaugh, A.M.; Grier, S.A. AMERICAN MARKETING ASSOCIATION 2013
29 저널기사 Agents of Change: A Scale to Identify Diversity Seekers 미리보기
Brumbaugh, A.M.; Grier, S.A. American Marketing Association 2013
30 저널기사 Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry 미리보기
Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui American Marketing Association] 2018
31 저널기사 Aggressive and Predatory Pricing: A Framework for Analysis 미리보기
Guiltinan, J. P American Marketing Association 1980
32 저널기사 Aggressive and Predatory Pricing: A Framework for Analysis 미리보기
Guiltinan, J. P. AMERICAN MARKETING ASSOCIATION 1996
33 저널기사 Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility 미리보기
Kurt, D.; Hulland, J. American Marketing Association 2013
34 저널기사 A GUIDE TO COMPLEX MARKETS: Bayes nets modeling untangles the many factors behind customer decisions 미리보기
Sheth-Voss, P.; Griner, B. American Marketing Association 2012
35 저널기사 A Joint Examination of Quality Choice and Satisfaction: The Impact of Circumstantial Variables 미리보기
Zhang, W.; Kalra, A. American Marketing Association] 2014
36 저널기사 A Latent Instrumental Variables Approach to Modeling Keyword Conversion in Paid Search Advertising 미리보기
Rutz, O.J.; Bucklin, R.E.; Sonnier, G.P. American Marketing Association] 2012
37 저널기사 Algorithm Overdependence: How the Use of Algorithmic Recommendation Systems Can Increase Risks to Consumer Well-Being 미리보기
Banker, Sachin; Khetani, Salil American Marketing Association 2019
38 저널기사 Alliance Portfolio Resource Diversity and Firm Innovation 미리보기
Cui, A.S.; O Connor, G. American Marketing Association 2012
39 저널기사 All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands 미리보기
Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D.W. American Marketing Association 2013
40 저널기사 All Things Considered? The Role of Choice Set Formation in Diversification 미리보기
Salisbury, L.C.; Feinberg, F.M. American Marketing Association] 2012
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