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401 저널기사 Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat 미리보기
Lembregts, Christophe; Pandelaere, Mario American Marketing Association] 2019
402 저널기사 Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors 미리보기
van Heerde, Harald J.; Gijsbrechts, Els; Pauwels, Koen American Marketing Association] 2015
403 저널기사 Federal Trade Commission Bureau of Consumer Protection, 1978-1979 미리보기
Scammon, D.L. American Marketing Association 2014
404 저널기사 Federal Trade Commission: Time of Transition 미리보기
Wiener, J.L. American Marketing Association 2014
405 저널기사 Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption 미리보기
Cavanaugh, Lisa A.; Bettman, James R.; Luce, Mary Frances American Marketing Association] 2015
406 저널기사 Field Experimentation in Marketing Research 미리보기
Gneezy, Ayelet American Marketing Association] 2017
407 저널기사 Film Critics: Influencers or Predictors? 미리보기
Eliashberg, J American Marketing Association 1980
408 저널기사 Film Critics: Influencers or Predictors? 미리보기
Eliashberg, J. AMERICAN MARKETING ASSOCIATION 1997
409 저널기사 Film critics: Influencers or predictors? 미리보기
Eliashberg, Jehoshua American Marketing Association 1997
410 저널기사 Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods 미리보기
Brough, A.R.; Isaac, M.S. American Marketing Association 2012
411 저널기사 Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration 미리보기
Rubera, G.; Kirca, A.H. American Marketing Association 2012
412 저널기사 Firms' Strategic Leverage of Unplanned Exposure and Planned Advertising: An Analysis in the Context of Celebrity Endorsements 미리보기
Derdenger, Timothy P.; Li, Hui; Srinivasan, Kannan American Marketing Association] 2018
413 저널기사 Firm Value Creation Through Major Channel Expansions: Evidence from an Event Study in the United States, Germany, and China 미리보기
Homburg, C.; Vollmayr, J.; Hahn, A. American Marketing Association 2014
414 저널기사 Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives 미리보기
Burton, S.; Kees, J. American Marketing Association 2013
415 저널기사 Follow to Lead 미리보기
Smith, J.W. American Marketing Association 2012
416 저널기사 Footprints in the Sands of Time: A Comparative Analysis of the Effectiveness of Customer Satisfaction and Customer—Company Identification over Time 미리보기
Haumann, Till; Quaiser, Benjamin; Wieseke, Jan; Rese, Mario American Marketing Association 2014
417 저널기사 Forceful Phantom Firsts: Framing Experiences as Firsts Amplifies Their Influence on Judgment 미리보기
LeBoeuf, R.A.; Williams, E.F.; Brenner, L.A. American Marketing Association] 2014
418 저널기사 Forecast Wizard 미리보기
Deal, K. American Marketing Association 2012
419 저널기사 Format Neglect: How the Use of Numerical Versus Percentage Rank Claims Influences Consumer Judgments 미리보기
Sevilla, Julio; Isaac, Mathew S.; Bagchi, Rajesh American Marketing Association 2018
420 저널기사 Forward-Looking Financials 미리보기
Schultz, D.E. American Marketing Association 2012
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