| 421 |
|
Franchisor—Franchisee Bankruptcy and the Efficacy of Franchisee Governance
|
Antia, Kersi D.; Mani, Sudha; Wathne, Kenneth H.
|
American Marketing Association]
|
2017
|
|
|
|
| 422 |
|
From Exclusion to Inclusion: An Introduction to the Special Issue on Marketplace Diversity and Inclusion
|
Henderson, G.R.; Williams, J.D.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 423 |
|
From Exclusion to Inclusion: An Introduction to the Special Issue on Marketplace Diversity and Inclusion
|
Henderson, G.R.; Williams, J.D.
|
American Marketing Association
|
2013
|
|
|
|
| 424 |
|
From Fantasy to Reality: The Role of Fantasy Sports in Sports Betting and Online Gambling
|
Houghton, David M.; Nowlin, Edward L.; Walker, Doug
|
American Marketing Association
|
2019
|
|
|
|
| 425 |
|
From Finance to Marketing: The Impact of Financial Leverage on Customer Satisfaction
|
Malshe, Ashwin; Agarwal, Manoj K.
|
American Marketing Association
|
2015
|
|
|
|
| 426 |
|
From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior
|
Kumar, Ashish; Bezawada, Ram; Rishika, Rishika; Janakiraman, Ramkumar; Kannan, P. K.
|
American Marketing Association
|
2016
|
|
|
|
| 427 |
|
From ``Where'' to ``What'': Distributed Representations of Brand Associations in the Human Brain
|
Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming
|
American Marketing Association]
|
2015
|
|
|
|
| 428 |
|
Frontline Problem-Solving Effectiveness: A Dynamic Analysis of Verbal and Nonverbal Cues
|
Marinova, Detelina; Singh, Sunil K.; Singh, Jagdip
|
American Marketing Association]
|
2018
|
|
|
|
| 429 |
|
Frugality Is Hard to Afford
|
Orhun, A. Yeşim; Palazzolo, Mike
|
American Marketing Association]
|
2019
|
|
|
|
| 430 |
|
Fundamental Tenets of Service Excellence
|
Bettencourt, L.A.
|
American Marketing Association
|
2012
|
|
|
|
| 431 |
|
Funding Implications of Social Enterprise: The Role of Mission Consistency, Entrepreneurial Competence, and Attitude Toward Social Enterprise on Donor Behavior
|
Smith, B.R.; Cronley, M.L.; Barr, T.F.
|
American Marketing Association
|
2012
|
|
|
|
| 432 |
|
Fusing Aggregate and Disaggregate Data with an Application to Multiplatform Media Consumption
|
Feit, E.M.; Wang, P.; Bradlow, E.T.; Fader, P.S.
|
American Marketing Association]
|
2013
|
|
|
|
| 433 |
|
Gambled Price Discounts: A Remedy to the Negative Side Effects of Regular Price Discounts
|
Alavi, Sascha; Bornemann, Torsten; Wieseke, Jan
|
American Marketing Association
|
2015
|
|
|
|
| 434 |
|
Game Plan
|
Weinstein, A.; Smith, S.
|
American Marketing Association
|
2012
|
|
|
|
| 435 |
|
Gamified Information Presentation and Consumer Adoption of Product Innovations
|
Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald; Herrmann, Andreas
|
American Marketing Association
|
2017
|
|
|
|
| 436 |
|
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
|
van Everdingen, Yvonne; Hariharan, Vijay Ganesh; Stremersch, Stefan
|
American Marketing Association
|
2019
|
|
|
|
| 437 |
|
Gender Justice and the Market: A Transformative Consumer Research Perspective
|
Hein, Wendy; Steinfield, Laurel; Ourahmoune, Nacima; Coleman, Catherine A.; Zayer, Linda Tuncay; Littlefield, Jon
|
American Marketing Association
|
2016
|
|
|
|
| 438 |
|
Generalizing About Trade Show Effectiveness: A Cross-National Comparison
|
Dekimpe, M. G.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 439 |
|
Generalizing about trade show effectiveness: A cross-national comparison
|
Dekimpe, Marnik G
|
American Marketing Association
|
1997
|
|
|
|
| 440 |
|
Generating Sales While Providing Service: A Study of Customer Service Representatives' Ambidextrous Behavior
|
Jasmand, C.; Blazevic, V.; de Ruyter, K.
|
American Marketing Association
|
2012
|
|
|
|
American Marketing Association
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