| 441 |
|
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
|
Fong, Nathan M.; Fang, Zheng; Luo, Xueming
|
American Marketing Association]
|
2015
|
|
|
|
| 442 |
|
Geosurveillance, Location Privacy, and Personalization
|
Banerjee, Syagnik
|
American Marketing Association
|
2019
|
|
|
|
| 443 |
|
Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity
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Jhang, J.H.; Grant, S.J.; Campbell, M.C.
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American Marketing Association]
|
2012
|
|
|
|
| 444 |
|
Getting Consumers to Recycle NOW! When and Why Cuteness Appeals Influence Prosocial and Sustainable Behavior
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Wang, Tingting; Mukhopadhyay, Anirban; Patrick, Vanessa M.
|
American Marketing Association
|
2017
|
|
|
|
| 445 |
|
Getting Engaged An Exclusive Interview
|
unknown
|
American Marketing Association
|
2012
|
|
|
|
| 446 |
|
Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness
|
Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elmar I.
|
American Marketing Association]
|
2017
|
|
|
|
| 447 |
|
Gift Purchases as Catalysts for Strengthening Customer—Brand Relationships
|
Eggert, Andreas; Steinhoff, Lena; Witte, Carina
|
American Marketing Association
|
2019
|
|
|
|
| 448 |
|
GIFTS OF THE NEURO-MAGI
|
Green, S.; Holbert, N.
|
American Marketing Association
|
2012
|
|
|
|
| 449 |
|
Gilbert A. Churchill Jr.'s Editorship of Journal of Marketing Research, 1979-1982
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Iacobucci, D.
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American Marketing Association]
|
2014
|
|
|
|
| 450 |
|
Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate
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Savary, J.; Goldsmith, K.; Dhar, R.
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American Marketing Association]
|
2015
|
|
|
|
| 451 |
|
GLOBAL MARKET Breaking Down
|
Kotler, M.; Kotler, P.
|
American Marketing Association
|
2013
|
|
|
|
| 452 |
|
Go Green! Should Environmental Messages Be So Assertive?
|
Kronrod, A.; Grinstein, A.; Wathieu, L.
|
American Marketing Association
|
2012
|
|
|
|
| 453 |
|
Going Public: How Stock Market Listing Changes Firm Innovation Behavior
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Wies, Simone; Moorman, Christine
|
American Marketing Association]
|
2015
|
|
|
|
| 454 |
|
Going to Extremes: Managing Service Encounters and Assessing Provider Performance
|
Price, L. L.
|
AMERICAN MARKETING ASSOCIATION
|
1995
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|
|
|
| 455 |
|
Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
|
Peloza, J.; White, K.; Shang, J.
|
American Marketing Association
|
2013
|
|
|
|
| 456 |
|
Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs
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Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; Kees, Jeremy
|
American Marketing Association
|
2016
|
|
|
|
| 457 |
|
Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer Prioritization
|
Wetzel, H.A.; Hammerschmidt, M.; Zablah, A.R.
|
American Marketing Association
|
2014
|
|
|
|
| 458 |
|
Green Claims and Message Frames: How Green New Products Change Brand Attitude
|
Olsen, M.C.; Slotegraaf, R.J.; Chandukala, S.R.
|
American Marketing Association
|
2014
|
|
|
|
| 459 |
|
Group-Buying Deal Popularity
|
Luo, X.; Andrews, M.; Song, Y.; Aspara, J.
|
American Marketing Association
|
2014
|
|
|
|
| 460 |
|
Group Marketing: Theory, Mechanisms, and Dynamics
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Harmeling, Colleen M.; Palmatier, Robert W.; Fang, Eric; Wang, Dainwen
|
American Marketing Association
|
2017
|
|
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|
American Marketing Association
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