| 481 |
|
How Attribute Quantity Influences Option Choice
|
Sela, A.; Berger, J.
|
American Marketing Association]
|
2012
|
|
|
|
| 482 |
|
How Business Customers Judge Solutions: Solution Quality and Value in Use
|
Macdonald, Emma K.; Kleinaltenkamp, Michael; Wilson, Hugh N.
|
American Marketing Association
|
2016
|
|
|
|
| 483 |
|
How Buyers Perceive Savings in a Bundle Price: An Examination of a Bundle's Transaction Value
|
Yadav, M. S.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 484 |
|
How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism
|
Chan, K.W.; Wan, E.W.
|
American Marketing Association
|
2012
|
|
|
|
| 485 |
|
How Consumers Allocate Their Time When Searching for Information
|
Hauser, J. R.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 486 |
|
How Consumers' Political Ideology and Status-Maintenance Goals Interact to Shape Their Desire for Luxury Goods
|
Kim, Jeehye Christine; Park, Brian; Dubois, David
|
American Marketing Association
|
2018
|
|
|
|
| 487 |
|
How Customer Referral Programs Turn Social Capital into Economic Capital
|
Van den Bulte, Christophe; Bayer, Emanuel; Skiera, Bernd; Schmitt, Philipp
|
American Marketing Association]
|
2018
|
|
|
|
| 488 |
|
How Deviations from Performance Norms Impact Charitable Donations
|
Allen, Alexis M.; Eilert, Meike; Peloza, John
|
American Marketing Association]
|
2018
|
|
|
|
| 489 |
|
How Disgust Enhances the Effectiveness of Fear Appeals
|
Morales, A.C.; Wu, E.C.; Fitzsimons, G.J.
|
American Marketing Association]
|
2012
|
|
|
|
| 490 |
|
How Does Consumers' Local or Global Identity Influence Price—Perceived Quality Associations? The Role of Perceived Quality Variance
|
Yang, Zhiyong; Sun, Sijie; Lalwani, Ashok K.; Janakiraman, Narayan
|
American Marketing Association
|
2019
|
|
|
|
| 491 |
|
How Does Local—Global Identity Affect Price Sensitivity?
|
Gao, Huachao; Zhang, Yinlong; Mittal, Vikas
|
American Marketing Association
|
2017
|
|
|
|
| 492 |
|
How Does Team Composition Affect Effort in Contests? A Theoretical and Experimental Analysis
|
Chen, Hua; Lim, Noah
|
American Marketing Association]
|
2017
|
|
|
|
| 493 |
|
How Doppelganger Brand Images Influence the Market Creation Process: Longitudinal Insights from the Rise of Botox Cosmetic
|
Giesler, M.
|
American Marketing Association
|
2012
|
|
|
|
| 494 |
|
How Do Specialized Personal Incentives Enhance Sales Performance? The Benefits of Steady Sales Growth
|
Patil, Ashutosh; Syam, Niladri
|
American Marketing Association
|
2018
|
|
|
|
| 495 |
|
How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform
|
Jung, Minah H.; Critcher, Clayton R.
|
American Marketing Association]
|
2018
|
|
|
|
| 496 |
|
How Evaluations of Multiple Percentage Price Changes Are Influenced by Presentation Mode and Percentage Ordering: The Role of Anchoring and Surprise
|
Davis, Derick F.; Bagchi, Rajesh
|
American Marketing Association]
|
2018
|
|
|
|
| 497 |
|
How Experience Variety Shapes Postpurchase Product Evaluation
|
Etkin, Jordan; Sela, Aner
|
American Marketing Association]
|
2016
|
|
|
|
| 498 |
|
How Graphic Visual Health Warnings Affect Young Smokers' Thoughts of Quitting
|
Andrews, J.C.; Netemeyer, R.G.; Kees, J.; Burton, S.
|
American Marketing Association]
|
2014
|
|
|
|
| 499 |
|
How Images of Other Consumers Influence Subsequent Taste Perceptions
|
Poor, M.; Duhachek, A.; Krishnan, H.S.
|
American Marketing Association
|
2013
|
|
|
|
| 500 |
|
How Kinetic Property Shapes Novelty Perceptions
|
Kim, Junghan; Lakshmanan, Arun
|
American Marketing Association
|
2015
|
|
|
|
American Marketing Association
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