| 501 |
|
How Language Shapes Word of Mouth's Impact
|
Packard, Grant; Berger, Jonah
|
American Marketing Association]
|
2017
|
|
|
|
| 502 |
|
How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising
|
Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Royne, Marla B.
|
American Marketing Association
|
2018
|
|
|
|
| 503 |
|
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
|
Nevskaya, Yulia; Albuquerque, Paulo
|
American Marketing Association]
|
2019
|
|
|
|
| 504 |
|
How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption
|
Sinha, J.; Wang, J.
|
American Marketing Association]
|
2013
|
|
|
|
| 505 |
|
How to activate a brand internally
|
Marshall, J.; Mayer, D.
|
American Marketing Association
|
2012
|
|
|
|
| 506 |
|
How to Combat the Unhealthy = Tasty Intuition: The Influencing Role of Health Consciousness
|
Mai, Robert; Hoffmann, Stefan
|
American Marketing Association
|
2015
|
|
|
|
| 507 |
|
How to Organize Pricing? Vertical Delegation and Horizontal Dispersion of Pricing Authority
|
Homburg, C.; Jensen, O.; Hahn, A.
|
American Marketing Association
|
2012
|
|
|
|
| 508 |
|
How to Separate the Wheat from the Chaff: Improved Variable Selection for New Customer Acquisition
|
Tillmanns, Sebastian; Hofstede, Frenkel Ter; Krafft, Manfred; Goetz, Oliver
|
American Marketing Association
|
2017
|
|
|
|
| 509 |
|
How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework
|
White, Katherine; Habib, Rishad; Hardisty, David J.
|
American Marketing Association
|
2019
|
|
|
|
| 510 |
|
How to Think, Not What to Think
|
Wyner, G.
|
American Marketing Association
|
2012
|
|
|
|
| 511 |
|
How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Delayed Promotions
|
Kim, H.
|
American Marketing Association]
|
2013
|
|
|
|
| 512 |
|
How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
|
Datta, Hannes; Ailawadi, Kusum L.; van Heerde, Harald J.
|
American Marketing Association
|
2017
|
|
|
|
| 513 |
|
Hunger and Food Well-Being: Advancing Research and Practice
|
Bublitz, Melissa G.; Hansen, Jonathan; Peracchio, Laura A.; Tussler, Sherrie
|
American Marketing Association
|
2019
|
|
|
|
| 514 |
|
Idea Exchange Revisiting the Marketing Mix
|
Schultz, D.E.; Dev, C.
|
American Marketing Association
|
2012
|
|
|
|
| 515 |
|
Idea Exchange The Best Information Wins
|
Wyner, G.
|
American Marketing Association
|
2012
|
|
|
|
| 516 |
|
Idea Exchange The World is Uneven
|
Wyner, G.
|
American Marketing Association
|
2012
|
|
|
|
| 517 |
|
Identifying Global and Culture-Specific Dimensions of Humor in Advertising: A Multinational Analysis
|
Alden, D. L.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 518 |
|
Identifying the Key Sociocultural Influences on Drinking Behavior in High and Moderate Binge-Drinking Countries and the Public Policy Implications
|
Hogan, S.P.; Perks, K.J.; Russell-Bennett, R.
|
American Marketing Association
|
2014
|
|
|
|
| 519 |
|
Identifying the Presence and Cause of Fashion Cycles in Data
|
Yoganarasimhan, Hema
|
American Marketing Association]
|
2017
|
|
|
|
| 520 |
|
Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture
|
Press, Melea; Arnould, Eric J.; Murray, Jeff B.; Strand, Katherine
|
American Marketing Association
|
2014
|
|
|
|
American Marketing Association
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