| 541 |
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Inequity Aversion and Fair Selling
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Guo, L.
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American Marketing Association]
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2015
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| 542 |
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Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions
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Woisetschläger, David M.; Backhaus, Christof; Cornwell, T. Bettina
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American Marketing Association
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2017
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| 543 |
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Inferring Market Structure with Aggregate Data: A Latent Segment Logit Approach
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Zenor, M. J.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 544 |
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Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
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Cheema, A.; Patrick, V.M.
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American Marketing Association]
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2012
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| 545 |
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Influence Strategies in Buying Centers
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Venkatesh, R.
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AMERICAN MARKETING ASSOCIATION
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1995
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| 546 |
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Influencing Acquisition Performance in High-Technology Industries: The Role of Innovation and Relational Overlap
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Saboo, Alok R.; Sharma, Amalesh; Chakravarty, Anindita; Kumar, V.
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American Marketing Association]
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2017
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| 547 |
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Influencing Consumer Judgments Using Autobiographical Memories: A Self-Referencing Perspective
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Sujan, M.
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AMERICAN MARKETING ASSOCIATION
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1993
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Information Asymmetry and Hybrid Advertising
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Liu, D.; Viswanathan, S.
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American Marketing Association]
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2014
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| 549 |
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Information Sensitivity and Willingness to Provide Continua: A Comparative Privacy Study of the United States and Brazil
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Markos, Ereni; Milne, George R.; Peltier, James W.
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American Marketing Association
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2017
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| 550 |
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In God's Hands: How Reminders of God Dampen the Effectiveness of Fear Appeals
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Wu, Eugenia C.; Cutright, Keisha M.
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American Marketing Association]
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2018
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| 551 |
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In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
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Hildebrand, D.; DeMotta, Y.; Sen, S.; Kongsompong, K.
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American Marketing Association
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2013
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| 552 |
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In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
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Hildebrand, D.; DeMotta, Y.; Sen, S.; Kongsompong, K.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 553 |
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In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions
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Grewal, Lauren; Stephen, Andrew T.
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American Marketing Association]
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2019
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| 554 |
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Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses
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Heath, Timothy B.; Chatterjee, Subimal; Basuroy, Suman; Henning-Thurau, Thorsten; Kocher, Bruno
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American Marketing Association
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2015
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| 555 |
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INSIGHTS MACHINE From Research to Insights
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Schultz, D.E.
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American Marketing Association
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2013
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| 556 |
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Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation
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Rudd, Melanie; Hildebrand, Christian; Vohs, Kathleen D.
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American Marketing Association]
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2018
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| 557 |
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In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field
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Grewal, Dhruv; Ahlbom, Carl-Philip; Beitelspacher, Lauren; Noble, Stephanie M.; Nordfält, Jens
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American Marketing Association
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2018
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| 558 |
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Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers
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Adekambi, Souleimane A.; Ingenbleek, Paul T. M.; van Trijp, Hans C. M.
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American Marketing Association
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2018
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| 559 |
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Integrating Information From Advertising and Trial: Processes and Effects on Consumer Response to Product Information
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Smith, R. E.
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AMERICAN MARKETING ASSOCIATION
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1993
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| 560 |
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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
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Batra, Rajeev; Keller, Kevin Lane
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American Marketing Association
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2016
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American Marketing Association
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