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61 저널기사 An Examination of the Nature of Trust in Buyer-Seller Relationships 미리보기
Doney, P. M. AMERICAN MARKETING ASSOCIATION 1997
62 저널기사 An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing 미리보기
Sahni, Navdeep S.; Narayanan, Sridhar; Kalyanam, Kirthi American Marketing Association] 2019
63 저널기사 An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes 미리보기
Smith, K.H.; Stutts, M.A.; Zank, G.M. American Marketing Association 2013
64 저널기사 An Integrated Power and Efficiency Model of Contractual Channel Governance: Theory and Empirical Evidence 미리보기
Carson, Stephen J.; Ghosh, Mrinal American Marketing Association 2019
65 저널기사 An investigation into the antecedents of organizational citizenship behaviors in a personal 미리보기
Netemeyer, Richard G American Marketing Association 1997
66 저널기사 An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context 미리보기
Netemeyer, R. G American Marketing Association 1980
67 저널기사 An Investigation Into the Antecedents of Organizational Citizenship Behaviors in a Personal Selling Context 미리보기
Netemeyer, R. G. AMERICAN MARKETING ASSOCIATION 1997
68 저널기사 An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts 미리보기
Laran, J.; Tsiros, M. American Marketing Association 2013
69 저널기사 Antecedents of the Attraction Effect: An Information-Processing Approach 미리보기
Mishra, S. AMERICAN MARKETING ASSOCIATION 1993
70 저널기사 Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers 미리보기
Cherrier, Hélène; Hill, Ronald Paul American Marketing Association 2018
71 저널기사 Anticonsumption Consciousness in Pursuit of Sustainability 미리보기
Guillard, Valérie American Marketing Association 2018
72 저널기사 A Picture is Worth ... Are marketing messages ignoring half of your prospect's brain? 미리보기
Ries, L. American Marketing Association 2012
73 저널기사 App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings? 미리보기
Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; Fandrich, Thomas American Marketing Association 2018
74 저널기사 A Probabilistic Approach to Pricing a Bundle of Products or Services 미리보기
Venkatesh, R. AMERICAN MARKETING ASSOCIATION 1993
75 저널기사 A Probit Model with Structured Covariance for Similarity Effects and Source of Volume Calculations 미리보기
Dotson, Jeffrey P.; Howell, John R.; Brazell, Jeff D.; Otter, Thomas; Lenk, Peter J.; MacEachern, Steve; Allenby, Greg M. American Marketing Association] 2018
76 저널기사 Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents 미리보기
Grier, S.; Davis, B. AMERICAN MARKETING ASSOCIATION 2013
77 저널기사 Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents 미리보기
Grier, S.; Davis, B. American Marketing Association 2013
78 저널기사 A Reexamination of the Determinants of Consumer Satisfaction 미리보기
Spreng, R. A American Marketing Association 1980
79 저널기사 A Reexamination of the Determinants of Consumer Satisfaction 미리보기
Spreng, R. A. AMERICAN MARKETING ASSOCIATION 1996
80 저널기사 A Reference-Dependent Model of the Price-Quality Heuristic 미리보기
Gneezy, A.; Gneezy, U.; Lauga, D.O. American Marketing Association] 2014
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