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유형		 서명 저자 발행처 원문제공시작년 수록
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101 저널기사 Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment 미리보기
Li, H.; Kannan, P.K. American Marketing Association] 2014
102 저널기사 A Two-Factor Explanation of Assimilation and Contrast Effects 미리보기
Meyers-Levy, J. AMERICAN MARKETING ASSOCIATION 1993
103 저널기사 Authenticity Is Contagious: Brand Essence and the Original Source of Production 미리보기
Newman, G.E.; Dhar, R. American Marketing Association] 2014
104 저널기사 Authority Relinquishment in Agency Relationships 미리보기
Tumbat, Gülnur; Grayson, Kent American Marketing Association 2016
105 저널기사 Automatic and Strategic Processes in Advertising Effects 미리보기
Grunert, K. G American Marketing Association 1980
106 저널기사 Avoiding Misuse of New Information Technologies: Legal and Societal Considerations 미리보기
Bloom, P. N. AMERICAN MARKETING ASSOCIATION 1994
107 저널기사 A ``Wide'' Variety: Effects of Horizontal Versus Vertical Display on Assortment Processing, Perceived Variety, and Choice 미리보기
Deng, Xiaoyan; Kahn, Barbara E.; Unnava, H. Rao; Lee, Hyojin American Marketing Association] 2016
108 저널기사 A Work in Progress 미리보기
Terhanian, G. American Marketing Association 2012
109 저널기사 Banning Controversial Sponsors: Understanding Equilibrium Outcomes When Sports Sponsorships Are Viewed as Two-Sided Matches 미리보기
Yang, Yupin; Goldfarb, Avi American Marketing Association] 2015
110 저널기사 Base-Rate Information in Consumer Attributions of Product-Harm Crises 미리보기
Lei, J.; Dawar, N.; Gurhan-Canli, Z. American Marketing Association] 2012
111 저널기사 Bayesian Nonparametric Dynamic Methods: Applications to Linear and Nonlinear Advertising Models 미리보기
Bruce, Norris I. American Marketing Association] 2019
112 저널기사 Bears and Brands Brands should be protected at any cost 미리보기
Schultz, D.E. American Marketing Association 2012
113 저널기사 ``Be Careless with That!'' Availability of Product Upgrades Increases Cavalier Behavior Toward Possessions 미리보기
Bellezza, Silvia; Ackerman, Joshua M.; Gino, Francesca American Marketing Association] 2017
114 저널기사 Because I (Don't) Deserve It: How Relationship Reminders and Deservingness Influence Consumer Indulgence 미리보기
Cavanaugh, L.A. American Marketing Association] 2014
115 저널기사 Behavior-Based and Outcome-Based Salesforce Control Systems 미리보기
Cravens, D. W. AMERICAN MARKETING ASSOCIATION 1993
116 저널기사 Belief in a Just World: Consumer Intentions and Behaviors Toward Ethical Products 미리보기
White, K.; MacDonnell, R.; Ellard, J.H. American Marketing Association 2012
117 저널기사 Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches 미리보기
Hille, Stefanie Lena; Geiger, Christian; Loock, Moritz; Peloza, John American Marketing Association 2018
118 저널기사 Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness 미리보기
Kwak, Hyokjin; Puzakova, Marina; Rocereto, Joseph F. American Marketing Association 2015
119 저널기사 Beyond Fungible: Transforming Money into Moral and Social Resources 미리보기
Bradford, Tonya Williams American Marketing Association 2015
120 저널기사 Beyond the ``Like'' Button: The Impact of Mere Virtual Presence on Brand Evaluations and Purchase Intentions in Social Media Settings 미리보기
Naylor, R.W.; Lamberton, C.P.; West, P.M. American Marketing Association 2012
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