| 1281 |
|
Values That Shape Marketing Decisions: Influence of Chief Executive Officers' Political Ideologies on Innovation Propensity, Shareholder Value, and Risk
|
Kashmiri, Saim; Mahajan, Vijay
|
American Marketing Association]
|
2017
|
|
|
|
| 1282 |
|
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
|
McCarthy, Daniel M.; Fader, Peter S.; Hardie, Bruce G. S.
|
American Marketing Association
|
2017
|
|
|
|
| 1283 |
|
Vendor Consideration and Switching Behavior for Buyers in HIgh-Technology Markets
|
Heide, J. B.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 1284 |
|
Vices and Virtues of Misguided Replications: The Case of Asymmetric Dominance
|
Simonson, I.
|
American Marketing Association]
|
2014
|
|
|
|
| 1285 |
|
Video Content Marketing: The Making of Clips
|
Liu, Xuan; Shi, Savannah Wei; Teixeira, Thales; Wedel, Michel
|
American Marketing Association
|
2018
|
|
|
|
| 1286 |
|
Visual Influence and Social Groups
|
McShane, B.B.; Bradlow, E.T.; Berger, J.
|
American Marketing Association]
|
2012
|
|
|
|
| 1287 |
|
Waiting for Service: The Relationship Between Delays and Evaluations of Service
|
Taylor, S.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 1288 |
|
Walking in My Shoes: How Expectations of Role Reversal in Future Negotiations Affect Present Behaviors
|
Bagchi, Rajesh; Koukova, Nevena T.; Gurnani, Haresh; Nagarajan, Mahesh; Oza, Shweta S.
|
American Marketing Association]
|
2016
|
|
|
|
| 1289 |
|
Wal-Mart's Impact on Supplier Profits
|
Huang, Q.; Nijs, V.R.; Hansen, K.; Anderson, E.T.
|
American Marketing Association]
|
2012
|
|
|
|
| 1290 |
|
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness
|
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; Wieseke, Jan
|
American Marketing Association
|
2016
|
|
|
|
| 1291 |
|
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
|
Kang, Charles; Germann, Frank; Grewal, Rajdeep
|
American Marketing Association
|
2016
|
|
|
|
| 1292 |
|
Wearout or Weariness? Measuring Potential Negative Consequences of Online Ad Volume and Placement on Website Visits
|
Chae, Inyoung; Bruno, Hernán A.; Feinberg, Fred M.
|
American Marketing Association]
|
2019
|
|
|
|
| 1293 |
|
WEBSITE VS. TRADITIONAL SURVEY RATINGS: Do they tell the same story?
|
Brandt, D.R.
|
American Marketing Association
|
2012
|
|
|
|
| 1294 |
|
What Are Likes Worth? A Facebook Page Field Experiment
|
Mochon, Daniel; Johnson, Karen; Schwartz, Janet; Ariely, Dan
|
American Marketing Association]
|
2017
|
|
|
|
| 1295 |
|
What a Waste! Exploring the Human Reality of Food Waste from the Store Manager's Perspective
|
Gruber, Verena; Holweg, Christina; Teller, Christoph
|
American Marketing Association
|
2016
|
|
|
|
| 1296 |
|
What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
|
Frösén, Johanna; Luoma, Jukka; Jaakkola, Matti; Tikkanen, Henrikki; Aspara, Jaakko
|
American Marketing Association
|
2016
|
|
|
|
| 1297 |
|
What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO
|
Liu, Angela Xia; Liu, Yong; Luo, Ting
|
American Marketing Association
|
2016
|
|
|
|
| 1298 |
|
What Drives Herding Behavior in Online Ratings? The Role of Rater Experience, Product Portfolio, and Diverging Opinions
|
Sunder, Sarang; Kim, Kihyun Hannah; Yorkston, Eric A.
|
American Marketing Association]
|
2019
|
|
|
|
| 1299 |
|
What Drives Key Informant Accuracy?
|
Homburg, C.; Klarmann, M.; Reimann, M.; Schilke, O.
|
American Marketing Association]
|
2012
|
|
|
|
| 1300 |
|
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?
|
Mintz, O.; Currim, I.S.
|
American Marketing Association
|
2013
|
|
|
|
American Marketing Association
(6)
