| 1301 |
|
What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence
|
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei
|
American Marketing Association
|
2019
|
|
|
|
| 1302 |
|
What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
|
Thomaz, Felipe; Swaminathan, Vanitha
|
American Marketing Association
|
2015
|
|
|
|
| 1303 |
|
What Happens Online Stays Online? Segment-Specific Online and Offline Effects of Banner Advertisements
|
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J.
|
American Marketing Association]
|
2017
|
|
|
|
| 1304 |
|
What Influences Consumer Evaluation of Genetically Modified Foods?
|
Pham, Nguyen; Mandel, Naomi
|
American Marketing Association
|
2019
|
|
|
|
| 1305 |
|
What Is Policy? and Why It Matters
|
Stewart, D.W.
|
American Marketing Association
|
2014
|
|
|
|
| 1306 |
|
What Is Quality? An Integrative Framework of Processes and States
|
Golder, P.N.; Mitra, D.; Moorman, C.
|
American Marketing Association
|
2012
|
|
|
|
| 1307 |
|
What Is Special About Marketing Organic Products? How Organic Assortment, Price, and Promotions Drive Retailer Performance
|
Bezawada, R.; Pauwels, K.
|
American Marketing Association
|
2013
|
|
|
|
| 1308 |
|
What Makes It Green? The Role of Centrality of Green Attributes in Evaluations of the Greenness of Products
|
Gershoff, A.D.; Frels, J.K.
|
American Marketing Association
|
2015
|
|
|
|
| 1309 |
|
What Makes Online Content Viral?
|
Berger, J.; Milkman, K.L.
|
American Marketing Association]
|
2012
|
|
|
|
| 1310 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
American Marketing Association
|
2013
|
|
|
|
| 1311 |
|
What Matters: Factors Influencing Gay Consumers' Evaluations of ``Gay-Friendly'' Corporate Activities
|
Oakenfull, G.W.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1312 |
|
What's in a Brand Name? Assessing the Impact of Rebranding in the Hospitality Industry
|
Tsai, Yi-Lin; Dev, Chekitan S.; Chintagunta, Pradeep
|
American Marketing Association]
|
2015
|
|
|
|
| 1313 |
|
What's in a Message? The Longitudinal Influence of a Supportive Versus Combative Orientation on the Performance of Nonprofits
|
Botner, K.A.; Mishra, A.; Mishra, H.
|
American Marketing Association]
|
2015
|
|
|
|
| 1314 |
|
``What's Past Is Prologue'': Reflections of One Academic's Experience at the Federal Trade Commission
|
Gundlach, G.T.
|
American Marketing Association
|
2014
|
|
|
|
| 1315 |
|
What's Your Number?
|
McNeal, M.
|
American Marketing Association
|
2012
|
|
|
|
| 1316 |
|
What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
|
Martin, K.D.; Cullen, J.B.; Martin, M.W.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1317 |
|
What's Yours Is Now Mine: Deviant Consumption Through Acquisitive Crime
|
Martin, K.D.; Cullen, J.B.; Martin, M.W.
|
American Marketing Association
|
2013
|
|
|
|
| 1318 |
|
What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation
|
Hui, M. K
|
American Marketing Association
|
1980
|
|
|
|
| 1319 |
|
When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
|
Warren, Nooshin L.; Sorescu, Alina
|
American Marketing Association
|
2017
|
|
|
|
| 1320 |
|
When and How Board Members with Marketing Experience Facilitate Firm Growth
|
Whitler, Kimberly A.; Krause, Ryan; Lehmann, Donald R.
|
American Marketing Association
|
2018
|
|
|
|
American Marketing Association
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