| 1341 |
|
When Do Transparent Packages Increase (or Decrease) Food Consumption?
|
Deng, X.; Srinivasan, R.
|
American Marketing Association
|
2013
|
|
|
|
| 1342 |
|
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
|
Goldsmith, K.; Cho, E.K.; Dhar, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 1343 |
|
When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
|
van Horen, F.; Pieters, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 1344 |
|
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
|
Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.
|
American Marketing Association
|
2016
|
|
|
|
| 1345 |
|
When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings
|
Puzakova, M.; Kwak, H.; Rocereto, J.F.
|
American Marketing Association
|
2013
|
|
|
|
| 1346 |
|
When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems
|
Lamberton, C.P.; Rose, R.L.
|
American Marketing Association
|
2012
|
|
|
|
| 1347 |
|
When It Pays to Wait: Optimizing Release Timing Decisions for Secondary Channels in the Film Industry
|
Ahmed, Sumaiya; Sinha, Ashish
|
American Marketing Association
|
2016
|
|
|
|
| 1348 |
|
When More Is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts
|
Chen, H.; Marmorstein, H.; Tsiros, M.; Rao, A.R.
|
American Marketing Association
|
2012
|
|
|
|
| 1349 |
|
When ``More'' Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
|
Allard, Thomas; Hardisty, David J.; Griffin, Dale
|
American Marketing Association]
|
2019
|
|
|
|
| 1350 |
|
When Motivation Is Against Debtors' Best Interest: The Illusion of Goal Progress in Credit Card Debt Repayment
|
Besharat, A.; Carrillat, F.A.; Ladik, D.M.
|
American Marketing Association
|
2014
|
|
|
|
| 1351 |
|
When Persuasion Goes Undetected: The Case of Comparative Advertising
|
Rose, R. L.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 1352 |
|
When Posting About Products on Social Media Backfires: The Negative Effects of Consumer Identity Signaling on Product Interest
|
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi
|
American Marketing Association]
|
2019
|
|
|
|
| 1353 |
|
When Salespeople Manage Customer Relationships: Multidimensional Incentives and Private information
|
Kim, Minkyung; Sudhir, K.; Uetake, Kosuke; Canales, Rodrigo
|
American Marketing Association]
|
2019
|
|
|
|
| 1354 |
|
When Sex and Romance Conflict: The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services
|
Ma, Jingjing; Gal, David
|
American Marketing Association]
|
2016
|
|
|
|
| 1355 |
|
When Should the Ask Be a Nudge? The Effect of Default Amounts on Charitable Donations
|
Goswami, Indranil; Urminsky, Oleg
|
American Marketing Association]
|
2016
|
|
|
|
| 1356 |
|
When Showrooming Increases Retailer Profit
|
Kuksov, Dmitri; Liao, Chenxi
|
American Marketing Association]
|
2018
|
|
|
|
| 1357 |
|
When Talk Is ``Free'': The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
|
Ascarza, E.; Lambrecht, A.; Vilcassim, N.
|
American Marketing Association]
|
2012
|
|
|
|
| 1358 |
|
When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings
|
Shu, S.B.; Carlson, K.A.
|
American Marketing Association
|
2014
|
|
|
|
| 1359 |
|
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word-of-Mouth Spillover
|
Peres, R.; Van den Bulte, C.
|
American Marketing Association
|
2014
|
|
|
|
| 1360 |
|
When Value Trumps Health in a Supersized World
|
Haws, K.L.; Winterich, K.P.
|
American Marketing Association
|
2013
|
|
|
|
American Marketing Association
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