| 1361 |
|
When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications
|
Netzer, Oded; Lemaire, Alain; Herzenstein, Michal
|
American Marketing Association]
|
2019
|
|
|
|
| 1362 |
|
Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
|
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; Danaher, Tracey S.
|
American Marketing Association]
|
2015
|
|
|
|
| 1363 |
|
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
|
Bart, Y.; Stephen, A.T.; Sarvary, M.
|
American Marketing Association]
|
2014
|
|
|
|
| 1364 |
|
Who are What to Believe: Trust and the Differential Persuasiveness of Human and Anthropomorphized Messengers
|
Touré-Tillery, Maferima; McGill, Ann L.
|
American Marketing Association
|
2015
|
|
|
|
| 1365 |
|
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
|
Paharia, Neeru; Swaminathan, Vanitha
|
American Marketing Association
|
2019
|
|
|
|
| 1366 |
|
Who's Driving This Conversation? Systematic Biases in the Content of Online Consumer Discussions
|
Hamilton, Rebecca W.; Schlosser, Ann; Chen, Yu-Jen
|
American Marketing Association]
|
2017
|
|
|
|
| 1367 |
|
Why Consumers Don't See the Benefits of Genetically Modified Foods, and What Marketers Can Do About It
|
Hingston, Sean T.; Noseworthy, Theodore J.
|
American Marketing Association
|
2018
|
|
|
|
| 1368 |
|
Why Do Customers Get More Than They Need? How Organizational Culture Shapes Product Capability Decisions
|
Lukas, B.A.; Whitwell, G.J.; Heide, J.B.
|
American Marketing Association
|
2013
|
|
|
|
| 1369 |
|
Why Do Salespeople Quit? An Empirical Examination of Own and Peer Effects on Salesperson Turnover Behavior
|
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd
|
American Marketing Association]
|
2017
|
|
|
|
| 1370 |
|
Why Marketers Should Study Public Policy
|
Stewart, David W.
|
American Marketing Association
|
2015
|
|
|
|
| 1371 |
|
Why Social Media is Not Free The true costs of this seemingly free communications channel
|
Ramnarayan, S.
|
American Marketing Association
|
2012
|
|
|
|
| 1372 |
|
Why the Dynamics of Competition Matter for Category Profitability
|
Voleti, Sudhir; Gangwar, Manish; Kopalle, Praveen K.
|
American Marketing Association
|
2017
|
|
|
|
| 1373 |
|
Why Us?! How Members of Minority Groups React to Public Health Advertisements Featuring Their Own Group
|
El Hazzouri, Mohammed; Hamilton, Leah K.
|
American Marketing Association
|
2019
|
|
|
|
| 1374 |
|
Why We Do What We Do: A Model of Activity Consumption
|
Luo, L.; Ratchford, B.T.; Yang, B.
|
American Marketing Association]
|
2013
|
|
|
|
| 1375 |
|
Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects
|
Koschate-Fischer, N.; Stefan, I.V.; Hoyer, W.D.
|
American Marketing Association]
|
2012
|
|
|
|
| 1376 |
|
Willing to Pay More, Eager to Pay Less: The Role of Customer Loyalty in Price Negotiations
|
Wieseke, Jan; Alavi, Sascha; Habel, Johannes
|
American Marketing Association
|
2014
|
|
|
|
| 1377 |
|
Wish Versus Worry: Ownership Effects on Motivated Judgment
|
Dai, X.; Hsee, C.K.
|
American Marketing Association]
|
2013
|
|
|
|
| 1378 |
|
Within-Seller and Buyer—Seller Network Structures and Key Account Profitability
|
Gupta, Aditya; Kumar, Alok; Grewal, Rajdeep; Lilien, Gary L.
|
American Marketing Association
|
2019
|
|
|
|
| 1379 |
|
With Power Comes Responsibility: How Powerful Marketing Departments Can Help Prevent Myopic Management
|
Srinivasan, Raji; Ramani, Nandini
|
American Marketing Association
|
2019
|
|
|
|
| 1380 |
|
``Yes/No
|
Putnam-Farr, Eleanor; Riis, Jason
|
American Marketing Association]
|
2016
|
|
|
|
American Marketing Association
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