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유형		 서명 저자 발행처 원문제공시작년 수록
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181 저널기사 Commentary: The Twilight of Brand and Consumerism? Digital Trust, Cultural Meaning, and the Quest for Connection in the Sharing Economy 미리보기
Sundararajan, Arun American Marketing Association 2019
182 저널기사 Comments on Ralph Day's JMR Editorship-1969 to 1972 미리보기
Aaker, D. American Marketing Association] 2014
183 저널기사 Community Participation and Consumer-to-Consumer Helping: Does Participation in Third Party—Hosted Communities Reduce One's Likelihood of Helping? 미리보기
Thompson, Scott A.; Kim, Molan; Smith, Keith Marion American Marketing Association] 2016
184 저널기사 Company Advertising With a Social Dimension: The Role of Noneconomic Criteria 미리보기
Drumwright, M. E American Marketing Association 1980
185 저널기사 Comparative Price and the Design of Effective Product Communications 미리보기
Allard, Thomas; Griffin, Dale American Marketing Association 2017
186 저널기사 Comparative versus noncomparative advertising: A meta-analysis 미리보기
Grewal, Dhruv American Marketing Association 1997
187 저널기사 Comparative Versus Noncomparative Advertising: A Meta-Analysis 미리보기
Grewal, D. AMERICAN MARKETING ASSOCIATION 1997
188 저널기사 Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty 미리보기
Cho, E.K.; Khan, U.; Dhar, R. American Marketing Association] 2013
189 저널기사 Comparing the Effect of Store Remodeling on New and Existing Customers 미리보기
Dagger, T.S.; Danaher, P.J. American Marketing Association 2014
190 저널기사 Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign 미리보기
Danaher, P.J.; Dagger, T.S. American Marketing Association] 2013
191 저널기사 Comparison Neglect in Upgrade Decisions 미리보기
Sela, Aner; LeBoeuf, Robyn A. American Marketing Association] 2017
192 저널기사 Compelled Speech and the Case for Judicial Engagement 미리보기
Sherman, P.M. American Marketing Association 2013
193 저널기사 Competently Ordinary: New Middle Class Consumers in the Emerging Markets 미리보기
Kravets, O.; Sandikci, O. American Marketing Association 2014
194 저널기사 Competition in a Status Goods Market 미리보기
Kuksov, D.; Xie, Y. American Marketing Association] 2012
195 저널기사 Competition of Content Acquisition and Distribution Under Consumer Multipurchase 미리보기
Jiang, Baojun; Tian, Lin; Zhou, Bo American Marketing Association] 2019
196 저널기사 Competitive Advantage Through Engagement 미리보기
Kumar, V.; Pansari, Anita American Marketing Association] 2016
197 저널기사 Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity 미리보기
Kent, R. J. AMERICAN MARKETING ASSOCIATION 1994
198 저널기사 Competitive Marketing Behavior in Industrial Markets 미리보기
Ramaswamy, V. AMERICAN MARKETING ASSOCIATION 1994
199 저널기사 Competitive Strategy in Socially Entrepreneurial Nonprofit Organizations: Innovation and Differentiation 미리보기
Weerawardena, J.; Mort, G.S. American Marketing Association 2012
200 저널기사 Competitive Vices 미리보기
Branco, Fernando; Villas-Boas, J. Miguel American Marketing Association] 2015
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