| 301 |
|
Do Behavioral Nudges in Prepopulated Tax Forms Affect Compliance? Experimental Evidence with Real Taxpayers
|
Fonseca, Miguel A.; Grimshaw, Shaun B.
|
American Marketing Association
|
2017
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| 302 |
|
Do Consumers Always Spend More When Coupon Face Value is Larger? The Inverted U-Shaped Effect of Coupon Face Value on Consumer Spending Level
|
Jia, He; Yang, Sha; Lu, Xianghua; Park, C. Whan
|
American Marketing Association
|
2018
|
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|
|
| 303 |
|
Do Costly Options Lead to Better Outcomes? How the Protestant Work Ethic Influences the Cost—Benefit Heuristic in Goal Pursuit
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Cheng, Yimin; Mukhopadhyay, Anirban; Schrift, Rom Y.
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American Marketing Association]
|
2017
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| 304 |
|
Do Customers and Employees Enjoy Service Participation? Synergistic Effects of Self- and Other-Efficacy
|
Yim, C.K.; Chan, K.W.; Lam, S.S.K.
|
American Marketing Association
|
2012
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| 305 |
|
Do Disclosures of Customer Metrics Lower Investors' and Analysts' Uncertainty but Hurt Firm Performance?
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Bayer, Emanuel; Tuli, Kapil R.; Skiera, Bernd
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American Marketing Association]
|
2017
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| 306 |
|
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
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Bommaraju, Raghu; Ahearne, Michael; Krause, Ryan; Tirunillai, Seshadri
|
American Marketing Association
|
2019
|
|
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|
| 307 |
|
Does Advertising on Television Cause Childhood Obesity? A Longitudinal Analysis
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Beales, J.H.; Kulick, R.
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American Marketing Association
|
2013
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| 308 |
|
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
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Slater, S. F.
|
AMERICAN MARKETING ASSOCIATION
|
1994
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| 309 |
|
Does It Pay to Be Real? Understanding Authenticity in TV Advertising
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Becker, Maren; Wiegand, Nico; Reinartz, Werner J.
|
American Marketing Association
|
2019
|
|
|
|
| 310 |
|
Does It Pay to Recall Your Product Early? An Empirical Investigation in the Automobile Industry
|
Eilert, Meike; Jayachandran, Satish; Kalaignanam, Kartik; Swartz, Tracey A.
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American Marketing Association
|
2017
|
|
|
|
| 311 |
|
Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition? The Role of Customer Participation
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Ho, H.; Ganesan, S.
|
American Marketing Association
|
2013
|
|
|
|
| 312 |
|
Does ``Liking'' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
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John, Leslie K.; Emrich, Oliver; Gupta, Sunil; Norton, Michael I.
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American Marketing Association]
|
2017
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| 313 |
|
Does Online Community Participation Foster Risky Financial Behavior?
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Zhu, R.; Dholakia, U.M.; Chen, X.; Algesheimer, R.
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American Marketing Association]
|
2012
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| 314 |
|
Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis
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Gordon, B.R.; Goldfarb, A.; Li, Y.
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American Marketing Association]
|
2013
|
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|
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| 315 |
|
Does Selective Sales Force Training Work?
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Atefi, Yashar; Ahearne, Michael; Maxham, James G.; Donavan, D. Todd; Carlson, Brad D.
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American Marketing Association]
|
2018
|
|
|
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| 316 |
|
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors
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Grinstein, Amir; Kronrod, Ann
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American Marketing Association]
|
2016
|
|
|
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| 317 |
|
Does the Comparative Advantage Theory of Competition really replace the Neoclassical Theory of
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Deligonul, Z. Seyda
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American Marketing Association
|
1997
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|
|
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| 318 |
|
Does the Comparative Advantage Theory of Competition Really Replace the Neoclassical Theory of Perfect Competition?
|
Deligoenuel, Z. S.
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AMERICAN MARKETING ASSOCIATION
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1997
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|
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| 319 |
|
Does the Customer Matter Most? Exploring Strategic Frontline Employees' Influence of Customers, the Internal Business Team, and External Business Partners
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Plouffe, Christopher R.; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan
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American Marketing Association
|
2016
|
|
|
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| 320 |
|
Do Firms Endowed with Greater Strategic Capability Earn Higher Profits?
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Zhou, Bo; Mela, Carl F.; Amaldoss, Wilfred
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American Marketing Association]
|
2015
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|
American Marketing Association
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