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Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment
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Hoban, Paul R.; Bucklin, Randolph E.
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American Marketing Association]
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2015
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Effects of Liberalization on Incumbent Firms' Marketing-Mix Responses and Performance: Evidence from a Quasi-Experiment
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Ramani, Nandini; Srinivasan, Raji
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American Marketing Association
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2019
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| 343 |
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Effects of Perceived Scarcity on Financial Decision Making
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Cook, Laurel Aynne; Sadeghein, Raika
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American Marketing Association
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2018
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| 344 |
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Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition
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de Vries, Lisette; Gensler, Sonja; Leeflang, Peter S. H.
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American Marketing Association
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2017
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| 345 |
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Efficient Design and Analysis for a Selective Choice Process
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Henderson, Ty; Liu, Qing
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American Marketing Association]
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2017
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Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising
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American Marketing Association]
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2018
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Egocentric Improvement Evaluations: Change in the Self as an Anchor for Brand Improvement Judgments
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American Marketing Association]
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2018
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| 348 |
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Elections, Ideation, and Scholarship
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Stewart, David W.
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American Marketing Association
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2016
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Electronic Information Systems for Consumers: An Evaluation of Computer-Assisted Formats in Multiple Decision Environments
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AMERICAN MARKETING ASSOCIATION
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1993
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Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions
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Kotabe, M
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American Marketing Association
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1980
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| 351 |
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Emotional Ability Training and Mindful Eating
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American Marketing Association]
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2015
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| 352 |
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Emotion-Induced Engagement in Internet Video Advertisements
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American Marketing Association]
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Empirical Entry Games with Complementarities: An Application to the Shopping Center Industry
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American Marketing Association]
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| 354 |
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Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less
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Tavassoli, N.T.; Sorescu, A.; Chandy, R.
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American Marketing Association]
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2014
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| 355 |
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Employees' Decision Making in the Face of Customers' Fuzzy Return Requests
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Wang, S.; Beatty, S.E.; Liu, J.
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American Marketing Association
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2012
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| 356 |
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Encouraging People to Save for Their Future: Augmenting Current Efforts with Positive Visions of the Future
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Ellen, P.S.; Wiener, J.L.; Fitzgerald, M.P.
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American Marketing Association
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2012
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| 357 |
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Endlessly Creating Myself: Examining Marketplace Inclusion Through the Lived Experience of Black and White Male Millennials
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Thomas, K.D.
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AMERICAN MARKETING ASSOCIATION
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2013
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| 358 |
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Endlessly Creating Myself: Examining Marketplace Inclusion Through the Lived Experience of Black and White Male Millennials
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Thomas, K.D.
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American Marketing Association
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2013
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| 359 |
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Engaging Customers in Coproduction Processes: How Value-Enhancing and Intensity-Reducing Communication Strategies Mitigate the Negative Effects of Coproduction Intensity
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Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; Wieseke, Jan
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American Marketing Association
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2015
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Enhancing communication between marketing and engineering: The moderating role of relative
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American Marketing Association
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1997
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American Marketing Association
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