| 41 |
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A Meta-Analysis of Electronic Word-of-Mouth Elasticity
|
You, Ya; Vadakkepatt, Gautham G.; Joshi, Amit M.
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American Marketing Association
|
2015
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| 42 |
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A Meta-Analysis of Marketing Communication Carryover Effects
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Köhler, Christine; Mantrala, Murali K.; Albers, Sönke; Kanuri, Vamsi K.
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American Marketing Association]
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2017
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| 43 |
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A Moral Dilemma
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Czinkota, M.; Skuba, C.
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American Marketing Association
|
2012
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| 44 |
|
A Multicategory Model of Consumers' Purchase Incidence, Quantity, and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions
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Mehta, N.; Ma, Y.
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American Marketing Association]
|
2012
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| 45 |
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An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction
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Fornell, Claes; Morgeson, Forrest V.; Hult, G. Tomas M.
|
American Marketing Association
|
2016
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| 46 |
|
Analyst Earning Forecasts and Advertising and R&D Budgets: Role of Agency Theoretic Monitoring and Bonding Costs
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Chakravarty, Anindita; Grewal, Rajdeep
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American Marketing Association]
|
2016
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| 47 |
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Analyzing Client Profitability Across Diffusion Segments for a Continuous Innovation
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Sood, Ashish; Kumar, V.
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American Marketing Association]
|
2017
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| 48 |
|
Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings
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Jung, Minah H.; Perfecto, Hannah; Nelson, Leif D.
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American Marketing Association]
|
2016
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| 49 |
|
An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations
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Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Bhowmick, Sandeep; Nordfält, Jens
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American Marketing Association
|
2018
|
|
|
|
| 50 |
|
An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces
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Hasan, Rajibul; Lowe, Ben; Petrovici, Dan
|
American Marketing Association
|
2019
|
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| 51 |
|
An Empirical Examination of the FDAAA-Mandated Toll-Free Statement for Consumer Reporting of Side Effects in Direct-to-Consumer Television Advertisements
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Aikin, Kathryn J.; O Donoghue, Amie C.; Squire, Claudia M.; Sullivan, Helen W.; Betts, Kevin R.
|
American Marketing Association
|
2016
|
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| 52 |
|
An Empirical Investigation of Consumer Memory, Attitude, and Perceptions Toward Pioneer and Follower Brands
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Alpert, F. H.
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AMERICAN MARKETING ASSOCIATION
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1995
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| 53 |
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An Empirical Test of the Consequences of Behavior - and Outcome-Based Sales Control Systems
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Oliver, R. L.
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AMERICAN MARKETING ASSOCIATION
|
1994
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|
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| 54 |
|
AN EVOLUTIONARY ROAD MAP TO WINNING WITH SOCIAL MEDIA MARKETING
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Kumar, V.; Sundaram, B.
|
American Marketing Association
|
2012
|
|
|
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| 55 |
|
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
|
Helsen, K.
|
AMERICAN MARKETING ASSOCIATION
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1993
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|
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| 56 |
|
A New Era at Journal of Public Policy & Marketing Begins
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Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot
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American Marketing Association
|
2019
|
|
|
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| 57 |
|
A New Method to Aid Copy Testing of Paid Search Text Advertisements
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Rutz, Oliver J.; Sonnier, Garrett P.; Trusov, Michael
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American Marketing Association]
|
2017
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|
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| 58 |
|
An Examination of Social Influence on Shopper Behavior Using Video Tracking Data
|
Zhang, X.; Li, S.; Burke, R.R.; Leykin, A.
|
American Marketing Association
|
2014
|
|
|
|
| 59 |
|
An examination of the nature of trust in buyer-seller relationships
|
Doney, Patricia M
|
American Marketing Association
|
1997
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|
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| 60 |
|
An Examination of the Nature of Trust in Buyer-Seller Relationships
|
Doney, P. M
|
American Marketing Association
|
1980
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|
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|
American Marketing Association
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