| 81 |
|
A Reference Price Theory of the Endowment Effect
|
Weaver, R.; Frederick, S.
|
American Marketing Association]
|
2012
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|
|
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| 82 |
|
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
|
Kushwaha, T.; Shankar, V.
|
American Marketing Association
|
2013
|
|
|
|
| 83 |
|
Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior
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Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki
|
American Marketing Association]
|
2018
|
|
|
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| 84 |
|
ARE YOU SURE THE PRICE IS RIGHT?: Rational research methods, irrational consumers
|
Bakken, D.G.
|
American Marketing Association
|
2012
|
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| 85 |
|
A Spoonful of Choice: How Allocation Increases Satisfaction with Tax Payments
|
Lamberton, C.
|
American Marketing Association
|
2013
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| 86 |
|
Assessing Performance Outcomes in Marketing
|
Katsikeas, Constantine S.; Morgan, Neil A.; Leonidou, Leonidas C.; Hult, G. Tomas M.
|
American Marketing Association
|
2016
|
|
|
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| 87 |
|
Assessing Sensitive Consumer Behavior Using the Item Count Response Technique
|
de Jong, Martijn G.; Pieters, Rik
|
American Marketing Association]
|
2019
|
|
|
|
| 88 |
|
Assessing the Impact of Customer Concentration on Initial Public Offering and Balance Sheet—Based Outcomes
|
Saboo, Alok R.; Kumar, V.; Anand, Ankit
|
American Marketing Association
|
2017
|
|
|
|
| 89 |
|
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retial Price and Market Structure: Implications for Consumer Welfare
|
Peltier, J.W.; Skidmore, M.; Milne, G.R.
|
American Marketing Association
|
2013
|
|
|
|
| 90 |
|
Assessing the Societal Impact of Research: The Relational Engagement Approach
|
Ozanne, Julie L.; Davis, Brennan; Murray, Jeff B.; Grier, Sonya; Benmecheddal, Ahmed; Downey, Hilary; Ekpo, Akon E.; Garnier, Marion; Hietanen, Joel; Le Gall-Ely, Marine
|
American Marketing Association
|
2017
|
|
|
|
| 91 |
|
Assessing the Total Financial Performance Impact of Brand Equity with Limited Time-Series Data
|
Mizik, N.
|
American Marketing Association]
|
2014
|
|
|
|
| 92 |
|
A Study of Bidding Behavior in Voluntary-Pay Philanthropic Auctions
|
Haruvy, Ernan; Leszczyc, Peter T. L. Popkowski
|
American Marketing Association
|
2018
|
|
|
|
| 93 |
|
A TALE OF THREE RESEARCHERS What's the difference between a good researcher and a great one?
|
Smith, P.
|
American Marketing Association
|
2012
|
|
|
|
| 94 |
|
A Tale of Two Twitterspheres: Political Microblogging During and After the 2016 Primary and Presidential Debates
|
Berman, Ron; Melumad, Shiri; Humphrey, Colman; Meyer, Robert
|
American Marketing Association]
|
2019
|
|
|
|
| 95 |
|
A Test of Policy Makers' Formal and Lay Theories Regarding Health Care Prices
|
Fitzgerald, M. Paula; Yencha, Christopher
|
American Marketing Association
|
2019
|
|
|
|
| 96 |
|
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
|
Lamberton, Cait; Stephen, Andrew T.
|
American Marketing Association
|
2016
|
|
|
|
| 97 |
|
A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation
|
Kumar, V.
|
American Marketing Association
|
2018
|
|
|
|
| 98 |
|
A Topical History of JMR
|
Huber, J.; Kamakura, W.; Mela, C.F.
|
American Marketing Association]
|
2014
|
|
|
|
| 99 |
|
Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
|
Yang, Liu; Toubia, Olivier; de Jong, Martijn G.
|
American Marketing Association]
|
2018
|
|
|
|
| 100 |
|
Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study
|
Sullivan, Helen W.; Boudewyns, Vanessa; O Donoghue, Amie; Marshall, Sandra; Williams, Pamela A.
|
American Marketing Association
|
2017
|
|
|
|
American Marketing Association
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