| 1001 |
|
Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions
|
Bharadwaj, S. G.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 1002 |
|
Sustainable Export Marketing Strategy Fit and Performance
|
Zeriti, A.; Robson, M.J.; Spyropoulou, S.; Leonidou, C.N.
|
American Marketing Association
|
2014
|
|
|
|
| 1003 |
|
Swayed by the Numbers: The Consequences of Displaying Product Review Attributes
|
Watson, Jared; Ghosh, Anastasiya Pocheptsova; Trusov, Michael
|
American Marketing Association
|
2018
|
|
|
|
| 1004 |
|
Synergistic Effects of Relationship Managers' Social Networks on Sales Performance
|
Gonzalez, G.R.; Claro, D.P.; Palmatier, R.W.
|
American Marketing Association
|
2014
|
|
|
|
| 1005 |
|
Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance
|
Guyt, J.Y.; Gijsbrechts, E.
|
American Marketing Association]
|
2014
|
|
|
|
| 1006 |
|
Talk Bursts: The Role of Spikes in Prerelease Word-of-Mouth Dynamics
|
Gelper, Sarah; Peres, Renana; Eliashberg, Jehoshua
|
American Marketing Association]
|
2018
|
|
|
|
| 1007 |
|
Tapping the Untapped Marketers can learn from product preferences that are simply linked to consumers' physiology
|
Derval, D.
|
American Marketing Association
|
2012
|
|
|
|
| 1008 |
|
Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services
|
Schumann, J.H.; von Wangenheim, F.; Groene, N.
|
American Marketing Association
|
2014
|
|
|
|
| 1009 |
|
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
|
Fong, Nathan; Zhang, Yuchi; Luo, Xueming; Wang, Xiaoyi
|
American Marketing Association]
|
2019
|
|
|
|
| 1010 |
|
Targeting Revenue Leaders for a New Product
|
Haenlein, M.; Libai, B.
|
American Marketing Association
|
2013
|
|
|
|
| 1011 |
|
Targeting Social Messages with Emotions of Change: The Call for Optimism
|
Peter, P.C.; Honea, H.
|
American Marketing Association
|
2013
|
|
|
|
| 1012 |
|
Task-Dependent Algorithm Aversion
|
Castelo, Noah; Bos, Maarten W.; Lehmann, Donald R.
|
American Marketing Association]
|
2019
|
|
|
|
| 1013 |
|
Tasting the Tea After a 15-Year Brew: Editorial Reflections on the 1995-1997 Years
|
Mahajan, V.; Venkatesh, R.
|
American Marketing Association]
|
2014
|
|
|
|
| 1014 |
|
Technology Resistance: The Case of Food Production Processes
|
Zheng, Yanmei; Bolton, Lisa E.; Alba, Joseph W.
|
American Marketing Association
|
2019
|
|
|
|
| 1015 |
|
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
|
Chen, Z.; Lurie, N.H.
|
American Marketing Association]
|
2013
|
|
|
|
| 1016 |
|
Ten Trends from The CMO Survey™
|
Moorman, C.
|
American Marketing Association
|
2012
|
|
|
|
| 1017 |
|
That's Not So Bad, I'll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption
|
Tangari, Andrea Heintz; Bui, My; Haws, Kelly L.; Liu, Peggy J.
|
American Marketing Association
|
2019
|
|
|
|
| 1018 |
|
The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption
|
Otterbring, Tobias; Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders
|
American Marketing Association]
|
2018
|
|
|
|
| 1019 |
|
The Adaptability of Marketing Systems to Interventions in Developing Countries: Evidence from the Pineapple System in Benin
|
Hounhouigan, M.H.; Ingenbleek, P.T.M.; van der Lans, I.A.; van Trijp, H.C.M.; Linnemann, A.R.
|
American Marketing Association
|
2014
|
|
|
|
| 1020 |
|
The American Customer Satisfaction Index: Nature, Purpose, and Findings
|
Fornell, C
|
American Marketing Association
|
1980
|
|
|
|
American Marketing Association
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