| 1061 |
|
The Economic and Cognitive Costs of Annoying Display Advertisements
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Goldstein, D.G.; Suri, S.; McAfee, R.P.; Ekstrand-Abueg, M.; Diaz, F.
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American Marketing Association]
|
2014
|
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| 1062 |
|
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
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Agrawal, J.
|
AMERICAN MARKETING ASSOCIATION
|
1995
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| 1063 |
|
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
|
Chang, Woojung; Taylor, Steven A.
|
American Marketing Association
|
2016
|
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| 1064 |
|
The Effectiveness of Warning Labels for Consumers: A Meta-Analytic Investigation into Their Underlying Process and Contingencies
|
Purmehdi, Mostafa; Legoux, Renaud; Carrillat, François; Senecal, Sylvain
|
American Marketing Association
|
2017
|
|
|
|
| 1065 |
|
The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
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Janakiraman, Ramkumar; Lim, Joon Ho; Rishika, Rishika
|
American Marketing Association
|
2018
|
|
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| 1066 |
|
The Effect of Background Music on Ad Processing: A Contingency Explanation
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Kellaris, J. J.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
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| 1067 |
|
The Effect of Brand Acquisition and Disposal on Stock Returns
|
Wiles, M.A.; Morgan, N.A.; Rego, L.L.
|
American Marketing Association
|
2012
|
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| 1068 |
|
The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?
|
Lamey, L.; Deleersnyder, B.; Steenkamp, J.-B.E.M.; Dekimpe, M.G.
|
American Marketing Association
|
2012
|
|
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| 1069 |
|
The Effect of Effort on Sales Performance and Job Satisfaction
|
Brown, S. P.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
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|
| 1070 |
|
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
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Rosario, Ana Babić; Sotgiu, Francesca; De Valck, Kristine; Bijmolt, Tammo H. A.
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American Marketing Association]
|
2016
|
|
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| 1071 |
|
The Effect of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physical Activity
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Koenigstorfer, Joerg; Baumgartner, Hans
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American Marketing Association]
|
2016
|
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| 1072 |
|
The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies
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Hui, S.K.; Inman, J.J.; Huang, Y.; Suher, J.
|
American Marketing Association
|
2013
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| 1073 |
|
The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior
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Montoya, D.Y.; Scott, M.L.
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AMERICAN MARKETING ASSOCIATION
|
2013
|
|
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| 1074 |
|
The Effect of Lifestyle-Based Depletion on Teen Consumer Behavior
|
Montoya, D.Y.; Scott, M.L.
|
American Marketing Association
|
2013
|
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|
| 1075 |
|
The Effect of Location on Prince Estimation: Understanding Number-Location and Number-Order Associations
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Cai, F.; Shen, H.; Hui, M.K.
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American Marketing Association]
|
2012
|
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| 1076 |
|
The Effect of Marketer-Suggested Serving Size on Consumer Responses: The Unintended Consequences of Consumer Attention to Calorie Information
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Mohr, G.S.; Lichtenstein, D.R.; Janiszewski, C.
|
American Marketing Association
|
2012
|
|
|
|
| 1077 |
|
The effect of output controls, process controls, and flexibility on export channel performance
|
Bello, Daniel C
|
American Marketing Association
|
1997
|
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| 1078 |
|
The Effect of Perceived Similarity on Sequential Risk Taking
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Webb, Elizabeth C.; Shu, Suzanne B.
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American Marketing Association]
|
2018
|
|
|
|
| 1079 |
|
The Effect of Recycling Versus Trashing on Consumption: Theory and Experimental Evidence
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Sun, Monic; Trudel, Remi
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American Marketing Association]
|
2017
|
|
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| 1080 |
|
The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management
|
Aguirre, Elizabeth; Mahr, Dominik; de Ruyter, Ko; Grewal, Dhruv; Pelser, Jan; Wetzels, Martin
|
American Marketing Association
|
2018
|
|
|
|
American Marketing Association
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