| 1221 |
|
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
|
Elsen, Millie; Pieters, Rik; Wedel, Michel
|
American Marketing Association]
|
2016
|
|
|
|
| 1222 |
|
This Logo Moves Me: Dynamic Imagery from Static Images
|
Cian, L.; Krishna, A.; Elder, R.S.
|
American Marketing Association]
|
2014
|
|
|
|
| 1223 |
|
Three Decades of Marketing Academic input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation
|
Hastak, M.; Mazis, M.B.
|
American Marketing Association
|
2014
|
|
|
|
| 1224 |
|
Time Preferences and Mortgage Choice
|
Atlas, Stephen A.; Johnson, Eric J.; Payne, John W.
|
American Marketing Association]
|
2017
|
|
|
|
| 1225 |
|
Tipping the Scale: The Role of Discriminability in Conjoint Analysis
|
Aribarg, Anocha; Burson, Katherine A.; Larrick, Richard P.
|
American Marketing Association]
|
2017
|
|
|
|
| 1226 |
|
To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations
|
Jindal, Pranav; Newberry, Peter
|
American Marketing Association]
|
2018
|
|
|
|
| 1227 |
|
To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food
|
Talukdar, D.; Lindsey, C.
|
American Marketing Association
|
2013
|
|
|
|
| 1228 |
|
Tone Your Marketing Muscles
|
Christopher, E.; Singh, I.; Oder, S.
|
American Marketing Association
|
2012
|
|
|
|
| 1229 |
|
To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)
|
Gaski, J.F.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1230 |
|
To Serve Man: A Marketing Manifesto (and an Article That Should Not Have Been Necessary)
|
Gaski, J.F.
|
American Marketing Association
|
2013
|
|
|
|
| 1231 |
|
Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters
|
Giebelhausen, M.; Robinson, S.G.; Sirianni, N.J.; Brady, M.K.
|
American Marketing Association
|
2014
|
|
|
|
| 1232 |
|
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
|
Camacho, Nuno; Nam, Hyoryung; Kannan, P. K.; Stremersch, Stefan
|
American Marketing Association
|
2019
|
|
|
|
| 1233 |
|
Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective
|
Gloukhovtsev, Alexei; Schouten, John W.; Mattila, Pekka
|
American Marketing Association
|
2018
|
|
|
|
| 1234 |
|
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount
|
Fajardo, Tatiana M.; Townsend, Claudia; Bolander, Willy
|
American Marketing Association
|
2018
|
|
|
|
| 1235 |
|
Toward Formalizing Fashion Theory
|
Miller, C. M.
|
AMERICAN MARKETING ASSOCIATION
|
1993
|
|
|
|
| 1236 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1237 |
|
Toward Intercultural Competency in Multicultural Marketplaces
|
Demangeot, C.; Adkins, N.R.; Mueller, R.D.; Henderson, G.R.; Ferguson, N.S.; Mandiberg, J.M.; Roy, A.; Johnson, G.D.; Kipnis, E.; Pullig, C.
|
American Marketing Association
|
2013
|
|
|
|
| 1238 |
|
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
|
DeBerry-Spence, B.; Ekpo, A.E.; Adelakun, M.; Gunay, H.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1239 |
|
Toward Marketplace Diversity: A Multimeasure, Multidimensional Study of the Journal of Public Policy & Marketing
|
DeBerry-Spence, B.; Ekpo, A.E.; Adelakun, M.; Gunay, H.
|
American Marketing Association
|
2013
|
|
|
|
| 1240 |
|
Trading on Up: An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for Clunkers
|
Miller, Chadwick J.; Wiles, Michael A.; Park, Sungho
|
American Marketing Association
|
2019
|
|
|
|
American Marketing Association
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