| 1241 |
|
Transaction Attributes and Customer Valuation
|
Braun, Michael; Schweidel, David A.; Stein, Eli
|
American Marketing Association]
|
2015
|
|
|
|
| 1242 |
|
Transaction Cost Analysis: Past, Present, and Future Applications
|
Rindfleisch, A.
|
AMERICAN MARKETING ASSOCIATION
|
1997
|
|
|
|
| 1243 |
|
Transaction cost analysis: Past, present, and future applications
|
Rindfleisch, Aric
|
American Marketing Association
|
1997
|
|
|
|
| 1244 |
|
Transformational Relationship Events
|
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, Mark B.; Arnold, Mark J.; Samaha, Stephen A.
|
American Marketing Association
|
2015
|
|
|
|
| 1245 |
|
Transformative Marketing: The Next 20 Years
|
Kumar, V.
|
American Marketing Association
|
2018
|
|
|
|
| 1246 |
|
Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes
|
Ozanne, J.L.; Moscato, E.M.; Kunkel, D.R.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1247 |
|
Transformative Photography: Evaluation and Best Practices for Eliciting Social and Policy Changes
|
Ozanne, J.L.; Moscato, E.M.; Kunkel, D.R.
|
American Marketing Association
|
2013
|
|
|
|
| 1248 |
|
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
|
Bublitz, Melissa G.; Escalas, Jennifer Edson; Peracchio, Laura A.; Furchheim, Pia; Grau, Stacy Landreth; Hamby, Anne; Kay, Mark J.; Mulder, Mark R.; Scott, Andrea
|
American Marketing Association
|
2016
|
|
|
|
| 1249 |
|
Transforming Poverty-Related Policy with Intersectionality
|
Corus, Canan; Saatcioglu, Bige; Kaufman-Scarborough, Carol; Blocker, Christopher P.; Upadhyaya, Shikha; Appau, Samuelson
|
American Marketing Association
|
2016
|
|
|
|
| 1250 |
|
Turning Off the Lights: Consumers' Environmental Efforts Depend on Visible Efforts of Firms
|
Wang, Wenbo; Krishna, Aradhna; McFerran, Brent
|
American Marketing Association]
|
2017
|
|
|
|
| 1251 |
|
TV Channel Search and Commercial Breaks
|
Yao, Song; Wang, Wenbo; Chen, Yuxin
|
American Marketing Association]
|
2017
|
|
|
|
| 1252 |
|
TV Viewing and Advertising Targeting
|
Deng, Yiting; Mela, Carl F.
|
American Marketing Association]
|
2018
|
|
|
|
| 1253 |
|
Tweeting as a Marketing Tool: A Field Experiment in the TV Industry
|
Gong, Shiyang; Zhang, Juanjuan; Zhao, Ping; Jiang, Xuping
|
American Marketing Association]
|
2017
|
|
|
|
| 1254 |
|
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships
|
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; Johnson, Jean L.
|
American Marketing Association
|
2019
|
|
|
|
| 1255 |
|
Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies
|
Chen, Xi; van der Lans, Ralf; Phan, Tuan Q.
|
American Marketing Association]
|
2017
|
|
|
|
| 1256 |
|
Understanding Customer Experience Throughout the Customer Journey
|
Lemon, Katherine N.; Verhoef, Peter C.
|
American Marketing Association
|
2016
|
|
|
|
| 1257 |
|
Understanding Effectiveness Skepticism
|
Bolderdijk, Jan Willem; Steg, Linda; Woerdman, Edwin; Frieswijk, René; De Groot, Judith I. M.
|
American Marketing Association
|
2017
|
|
|
|
| 1258 |
|
Understanding External and Cascading Benefits for HIV/AIDS Control in a Subsistence Marketplace: Insights from Indonesia
|
Arli, Denni; Cadeaux, Jack
|
American Marketing Association
|
2017
|
|
|
|
| 1259 |
|
Understanding the Bond of Identification: An Investigation of Its Correlates Among Art Museum Members
|
Bhattacharya, C. B.
|
AMERICAN MARKETING ASSOCIATION
|
1995
|
|
|
|
| 1260 |
|
Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered
|
Berry, Christopher; Burton, Scot; Howlett, Elizabeth; Newman, Christopher L.
|
American Marketing Association
|
2019
|
|
|
|
American Marketing Association
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