| 1261 |
|
Understanding the Dynamics Between Social Entrepreneurship and Inclusive Growth in Subsistence Marketplaces
|
Azmat, Fara; Ferdous, Ahmed Shahriar; Couchman, Paul
|
American Marketing Association
|
2015
|
|
|
|
| 1262 |
|
Understanding the Effects of Plural Marketing Structures on Alliance Performance
|
Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Guo, Zhaoyang
|
American Marketing Association]
|
2016
|
|
|
|
| 1263 |
|
Understanding the Fine Print: The Need for Effective Testing of Mandatory Mortgage Loan Disclosures
|
Perry, V.G.; Blumenthal, P.M.
|
American Marketing Association
|
2013
|
|
|
|
| 1264 |
|
Understanding the Impact of In-Process Promotional Messages: An Application to Online Auctions
|
Ducarroz, Caroline; Yang, Sha; Greenleaf, Eric A.
|
American Marketing Association
|
2016
|
|
|
|
| 1265 |
|
Understanding the Underutilization of Urban Bicycle Commuting: A Behavioral Reasoning Perspective
|
Claudy, M.C.; Peterson, M.
|
American Marketing Association
|
2014
|
|
|
|
| 1266 |
|
Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes
|
Taylor, C.R.; Sarkees, M.E.; Bang, H.-K.
|
American Marketing Association
|
2013
|
|
|
|
| 1267 |
|
Understanding Value-Added Resellers' Assortments of Multicomponent Systems
|
Ray, Sourav; Bergen, Mark E.; John, George
|
American Marketing Association
|
2016
|
|
|
|
| 1268 |
|
United We Stand: The Impact of Buying Groups on Retailer Productivity
|
Geyskens, Inge; Gielens, Katrijn; Wuyts, Stefan
|
American Marketing Association
|
2015
|
|
|
|
| 1269 |
|
Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective
|
Katsikeas, Constantine S.; Auh, Seigyoung; Spyropoulou, Stavroula; Menguc, Bulent
|
American Marketing Association
|
2018
|
|
|
|
| 1270 |
|
Unprofitable Cross-Buying: Evidence from Consumer and Business Markets
|
Shah, D.; Kumar, V.; Qu, Y.; Chen, S.
|
American Marketing Association
|
2012
|
|
|
|
| 1271 |
|
UPC Scanner Pricing Systems: Are They Accurate?
|
Goodstein, R. C.
|
AMERICAN MARKETING ASSOCIATION
|
1994
|
|
|
|
| 1272 |
|
Up, Up, and Away: Upgrading as a Response to Dissimilar Brand Users
|
Wang, Yajin; John, Deborah Roedder
|
American Marketing Association]
|
2019
|
|
|
|
| 1273 |
|
U.S. Citizens' Representations of God and Support for Sustainability Policies
|
Johnson, Kathryn A.; Liu, Richie L.; Minton, Elizabeth A.; Bartholomew, Darrell E.; Peterson, Mark; Cohen, Adam B.; Kees, Jeremy
|
American Marketing Association
|
2017
|
|
|
|
| 1274 |
|
Using EEG to Predict Consumers' Future Choices
|
Telpaz, Ariel; Webb, Ryan; Levy, Dino J.
|
American Marketing Association]
|
2015
|
|
|
|
| 1275 |
|
Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
|
Burroughs, J.E.; Chaplin, L.N.; Pandelaere, M.; Norton, M.I.; Ordabayeva, N.; Gunz, A.; Dinauer, L.
|
American Marketing Association
|
2013
|
|
|
|
| 1276 |
|
Using Motivation Theory to Develop a Transformative Consumer Research Agenda for Reducing Materialism in Society
|
Burroughs, J.E.; Chaplin, L.N.; Pandelaere, M.; Norton, M.I.; Ordabayeva, N.; Gunz, A.; Dinauer, L.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 1277 |
|
Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications
|
Cerf, Moran; Greenleaf, Eric; Meyvis, Tom; Morwitz, Vicki G.
|
American Marketing Association]
|
2015
|
|
|
|
| 1278 |
|
Using the Past as a Guide to the Future: Reflections on the History of the Journal of Marketing
|
Day, G. S
|
American Marketing Association
|
1980
|
|
|
|
| 1279 |
|
Valuable Virality
|
Akpinar, Ezgi; Berger, Jonah
|
American Marketing Association]
|
2017
|
|
|
|
| 1280 |
|
Value Appropriation and Firm Shareholder Value: Role of Advertising and Receivables Management
|
Frennea, Carly; Han, Kyuhong; Mittal, Vikas
|
American Marketing Association]
|
2019
|
|
|
|
American Marketing Association
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