| 1321 |
|
When and How Managers' Responses to Online Reviews Affect Subsequent Reviews
|
Wang, Yang; Chaudhry, Alexander
|
American Marketing Association]
|
2018
|
|
|
|
| 1322 |
|
(When) Are We Dynamically Optimal? A Psychological Field Guide for Marketing Modelers
|
Meyer, Robert J.; Hutchinson, J. Wesley
|
American Marketing Association
|
2016
|
|
|
|
| 1323 |
|
When Back of Pack Meets Front of Pack: How Salient and Simplified Nutrition Labels Affect Food Sales in Supermarkets
|
Elshiewy, Ossama; Boztug, Yasemin
|
American Marketing Association
|
2018
|
|
|
|
| 1324 |
|
When Budgeting Backfires: How Self-Imposed Price Restraints Can Increase Spending
|
Larson, J.S.; Hamilton, R.
|
American Marketing Association]
|
2012
|
|
|
|
| 1325 |
|
When Celebrities Count: Power Distance Beliefs and Celebrity Endorsements
|
Winterich, Karen Page; Gangwar, Manish; Grewal, Rajdeep
|
American Marketing Association
|
2018
|
|
|
|
| 1326 |
|
When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo
|
Peloza, John; Ye, Christine; Montford, William J.
|
American Marketing Association
|
2015
|
|
|
|
| 1327 |
|
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service Agents
|
Thompson, D.V.; Ince, E.C.
|
American Marketing Association]
|
2013
|
|
|
|
| 1328 |
|
When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
|
White, K.; Simpson, B.
|
American Marketing Association
|
2013
|
|
|
|
| 1329 |
|
When Do Consumers Avoid Imperfections? Superficial Packaging Damage as a Contamination Cue
|
White, Katherine; Lin, Lily; Dahl, Darren W.; Ritchie, Robin J. B.
|
American Marketing Association]
|
2016
|
|
|
|
| 1330 |
|
When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues
|
Argo, J.J.; White, K.
|
American Marketing Association
|
2012
|
|
|
|
| 1331 |
|
When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation—Performance Link
|
Auh, Seigyoung; Menguc, Bulent; Katsikeas, Constantine S.; Jung, Yeon Sung
|
American Marketing Association]
|
2019
|
|
|
|
| 1332 |
|
When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share—Performance Relationship
|
Edeling, Alexander; Himme, Alexander
|
American Marketing Association
|
2018
|
|
|
|
| 1333 |
|
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?
|
Menguc, Bulent; Auh, Seigyoung; Katsikeas, Constantine S.; Jung, Yeon Sung
|
American Marketing Association
|
2016
|
|
|
|
| 1334 |
|
When Does Partitioned Pricing Lead to More Favorable Consumer Preferences? Meta-Analytic Evidence
|
Abraham, Ajay T.; Hamilton, Rebecca W.
|
American Marketing Association]
|
2018
|
|
|
|
| 1335 |
|
When Does Recognition Increase Charitable Behavior? Toward a Moral Identity-Based Model
|
Winterich, K.P.; Mittal, V.; Aquino, K.
|
American Marketing Association
|
2013
|
|
|
|
| 1336 |
|
When Does Retargeting Work? Information Specificity in Online Advertising
|
Lambrecht, A.; Tucker, C.
|
American Marketing Association]
|
2013
|
|
|
|
| 1337 |
|
(When) Does Third-Party Recognition for Design Excellence Affect Financial Performance in Business-to-Business Markets?
|
Boyd, D. Eric; Kannan, P. K.
|
American Marketing Association
|
2018
|
|
|
|
| 1338 |
|
When Do Group Incentives for Salespeople Work?
|
Lim, N.; Chen, H.
|
American Marketing Association]
|
2014
|
|
|
|
| 1339 |
|
When Do Public Health Epilogues Correct the Influence of Alcohol Story Lines on Youth? The Interplay of Narrative Transportation and Persuasion Knowledge
|
Russell, Cristel Antonia; Hamby, Anne M.; Grube, Joel W.; Russell, Dale W.
|
American Marketing Association
|
2019
|
|
|
|
| 1340 |
|
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews
|
Chen, Y.; Liu, Y.; Zhang, J.
|
American Marketing Association
|
2012
|
|
|
|
American Marketing Association
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