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141 저널기사 Brand Love 미리보기
Batra, R.; Ahuvia, A.; Bagozzi, R.P. American Marketing Association 2012
142 저널기사 Brand Name Types and Consumer Demand: Evidence from China's Automobile Market 미리보기
Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun American Marketing Association] 2019
143 저널기사 Bridging Cultural Divides: The Role and Impact of Binational Families 미리보기
Cross, S.N.N.; Gilly, M.C. American Marketing Association 2013
144 저널기사 Bridging Cultural Divides: The Role and Impact of Binational Families 미리보기
Cross, S.N.N.; Gilly, M.C. AMERICAN MARKETING ASSOCIATION 2013
145 저널기사 BRIDGING THE GAP Wharton's Dr. Elea McDonnell Feit unites researchers and practitioners in the name of customer analytics 미리보기
McNeal, M. American Marketing Association 2012
146 저널기사 Bringing ``Place'' Back In: Regional Clusters, Project Governance, and New Product Outcomes 미리보기
Tracey, Paul; Heide, Jan B.; Bell, Simon J. American Marketing Association 2014
147 저널기사 Broadcasting and Narrowcasting: How Audience Size Affects What People Share 미리보기
Barasch, A.; Berger, J. American Marketing Association] 2014
148 저널기사 Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective 미리보기
Hill, R.P.; Martin, K.D. American Marketing Association 2014
149 저널기사 Building Agent-Based Decision Support Systems for Word-of-Mouth Programs: A Freemium Application 미리보기
Chica, Manuel; Rand, William American Marketing Association] 2017
150 저널기사 Building an Inclusive Academic Community: A Possible Path for Public Policy and Marketing 미리보기
Hill, R.P. American Marketing Association 2012
151 저널기사 Building Blocks 미리보기
Pope, A.V.; Oliva, R.A. American Marketing Association 2012
152 저널기사 Buy What Is Advertised on Television? Evidence from Bans on Child-Directed Food Advertising 미리보기
Huang, R.; Yang, M. American Marketing Association 2013
153 저널기사 BYOB: How Brining Your Own Shopping Bags Leads to Treating Yourself and the Environment 미리보기
Karmarkar, Uma R.; Bollinger, Bryan American Marketing Association 2015
154 저널기사 Calorie Label Formats: Using Numeric and Traffic Light Calorie Labels to Reduce Lunch Calories 미리보기
VanEpps, Eric M.; Downs, Julie S.; Loewenstein, George American Marketing Association 2016
155 저널기사 Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? 미리보기
Wies, Simone; Hoffmann, Arvid Oskar Ivar; Aspara, Jaakko; Pennings, Joost M. E. American Marketing Association 2019
156 저널기사 Can Automated Group Recommender Systems Help Consumers Make Better Choices? 미리보기
Hennig-Thurau, T.; Marchand, A.; Marx, P. American Marketing Association 2012
157 저널기사 Can Brands Move In from the Outside? How Moral Identity Enhances Out-Group Brand Attitudes 미리보기
Choi, W.J.; Winterich, K.P. American Marketing Association 2013
158 저널기사 Can More Information be a Bad Thing? Despite the best efforts of researchers, consumer decisions will always have subjective components 미리보기
Duboff, R. American Marketing Association 2012
159 저널기사 Can Offline Stores Drive Online Sales? 미리보기
Wang, Kitty; Goldfarb, Avi American Marketing Association] 2017
160 저널기사 Can Package Size Accelerate Usage Volume? 미리보기
Wansink, B. AMERICAN MARKETING ASSOCIATION 1996
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