1 |
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$29 for 70 or 70 for $29: How Presentation Order Affects Perceptions
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Bagchi, R.; Davis, D.
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Association for Consumer Research
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2013
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2 |
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"5" Calories or "Low" Calories? How Consumers Use Numerical and Verbal Product Information
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Viswanathan, M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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3 |
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"5" Calories or "Low" Calories? How Consumers Use Numerical and Verbal Product Information
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Viswanathan, M.
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Association for Consumer Research
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1993
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4 |
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`5' Calories or `Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here?
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Viswanathan, M.; Childers, T. L.
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Association for Consumer Research
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1996
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5 |
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'5' Calories or 'Low' Calories: What Do We Know About Using Numbers or Words to Describe Products and Where do We Go From Here?
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Viswanathan, M.
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ASSOCIATION FOR CONSUMER RESEARCH
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1997
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6 |
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Abbott and Costello Meet Frankenstein: An ACR Retrospective
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Cohen, J. B.
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Association for Consumer Research
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1994
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7 |
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A Bibliographic Survey of Experiential Consumption Research
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Chen, J.; Madrigal, R.
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Association for Consumer Research
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2008
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8 |
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A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
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Wadhwa, M.; Shiv, B.; Nowlis, S.
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Association for Consumer Research
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2006
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9 |
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A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
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Wadhwa, M.; Shiv, B.; Nowlis, S.
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Association for Consumer Research
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2006
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10 |
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A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
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Brasel, S. A.; Zimbardo, P.; Slavich, G.
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Association for Consumer Research
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2006
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11 |
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A Blind Mind's Eye: Perceptual Defense Mechanisms and Aschematic Visual Information
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Brasel, S. A.; Zimbardo, P.; Slavich, G.
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Association for Consumer Research
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2006
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12 |
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A Brand as a Character, a Partner and a Person: Three Perspectives on the Question of Brand Personality
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Aaker, J.;Fournier, S.
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Association for Consumer Research
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1994
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13 |
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A Broad View of the Notion of Sensory Interaction
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Krishna, A.; Peck, J.
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Association for Consumer Research
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2012
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14 |
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Academic Appalachia and the Discipline of Consumer Research
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Shimp, T. A.
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ASSOCIATION FOR CONSUMER RESEARCH
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1994
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15 |
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``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness
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Shen, H.; Wan, F.; Wyer, R.S.
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Association for Consumer Research
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2009
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16 |
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``Accept a Gift or Reject it? That is Not A Simple Question'' : A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness
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Shen, H.; Wan, F.; Wyer, R.S.
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Association for Consumer Research
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2009
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17 |
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Accept or Reject?: How Task Valence Interacts With Product Information Processing To Alter Purchase Decisions
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Karmarkar, U.; Knutson, B.; Shiv, B.
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Association for Consumer Research
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2009
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18 |
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Accept or Reject?: How Task Valence Interacts With Product Information Processing To Alter Purchase Decisions
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Karmarkar, U.; Knutson, B.; Shiv, B.
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Association for Consumer Research
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2009
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19 |
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Accessibility and Availability: The Role of Prior Preferences in Judgment Formation
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Kratcholova, M.; Bockenholt, U.
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Association for Consumer Research
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2008
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20 |
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Accessibility Effects on Relationship Between Attitude Toward the Ad and Brand Choice
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Hanson, C. B.;Biehal, G. J.
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Association for Consumer Research
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1994
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