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21 저널기사 A cross-cultural validation of a gender role identity scale in marketing 미리보기
Schertzer, S. M.; Laufer, D.; Silvera, D. H.; McBride, J. B. Corporate Press 2008
22 저널기사 A cross-national study of the relationship between international diversification and new product performance/ 미리보기
Jeong, I Corporate Press 2003
23 저널기사 Activating the marketing concept in a global context: an MNC country managers' perspective 미리보기
Nakata, C. Corporate Press 2002
24 저널기사 Activating trust: the redefinition of roles and relationships in an international construction project 미리보기
Huemer, L. Corporate Press 2004
25 저널기사 A culture-based approach to understanding the adoption and diffusion of new products across countries 미리보기
Yalcinkaya, G. Corporate Press 2008
26 저널기사 Advertising appeals and cultural values in television commercialsA comparison of Hong Kong and Korea 미리보기
Moon, Y. S.; Chan, K. Corporate Press 2005
27 저널기사 Aesthetic theory and logo design: examining consumer response to proportion across cultures 미리보기
Pittard, N.; Ewing, M.; Jevons, C. Corporate Press 2007
28 저널기사 A flexible model of consumer country-of-origin perceptions: a cross-cultural investigation 미리보기
Knight, G. A. Corporate Press 2000
29 저널기사 A meta-analysis of effect sizes in international marketing experiments 미리보기
Wang, X.; Yang, Z. Corporate Press 2008
30 저널기사 A multinational examination of the "(non-) domestic product" effect 미리보기
Loeffler, M. Corporate Press 2002
31 저널기사 Analyzing the cultural content of web sites: A cross-national comparision of China, India, Japan, and US 미리보기
Singh, N.; Zhao, H.; Hu, X. Corporate Press 2005
32 저널기사 An analysis of product category restrictions in advertising in four major East Asian markets 미리보기
Taylor, C. R. Corporate Press 2000
33 저널기사 An analysis of the factors affecting the adoption of electronic commerce by SMEs: Evidence from an emerging market 미리보기
Kaynak, E.; Tatoglu, E.; Kula, V. Corporate Press 2005
34 저널기사 An analytical review of the factors stimulating smaller firms to export: Implications for policy-makers 미리보기
Leonidou, L. C.; Katsikeas, C. S.; Palihawadana, D.; Spyropoulou, S. Corporate Press 2007
35 저널기사 An attribution theory approach for understanding the internationalization of professional service firms 미리보기
Cort, K. T.; Griffith, D. A.; White, D. S. Corporate Press 2007
36 저널기사 An empirical inquiry into international expansion of US retailers 미리보기
Vida, Irena Corporate Press 2000
37 저널기사 An ethics of representation for international marketing communication 미리보기
Schroeder, J. E.; Borgerson, J. L. Corporate Press 2005
38 저널기사 An expanded price/brand effect model: A demonstration of heterogeneity in global consumption/ 미리보기
Maxwell, Sarah Corporate Press 2001
39 저널기사 An illustration of modeling moderating variables in cross-national studies 미리보기
Garcia, R.; Kandemir, D. Corporate Press 2006
40 저널기사 An inquiry into born-global firms in Europe and the USA 미리보기
Knight, G.; Madsen, T. K.; Servais, P. Corporate Press 2004
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