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유형		 서명 저자 발행처 원문제공시작년 수록
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461 저널기사 Fuzzy Clusterwise Regression in Benefit Segmentation: Application and Investigation into its validity 미리보기
Steenkamp, J.-B. E. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
462 저널기사 Generating Marketing Resources by Means of R&D Activities in High Technology Firms 미리보기
Tzokas, N. ELSEVIER SCIENCE PUBLISHING CO INC 1997
463 저널기사 German approaches to business-to-business marketing theory: origins and structure 미리보기
Kleinaltenkamp, M. ELSEVIER SCIENCE PUBLISHING CO INC 2002
464 저널기사 Global Industrial Marketing: A Look to the Future 미리보기
Hult, G. T. ELSEVIER SCIENCE PUBLISHING CO INC 2000
465 저널기사 Global Make or Buy Decisions 미리보기
Hibbert, E. P. ELSEVIER SCIENCE PUBLISHING CO INC 1993
466 저널기사 Global Organizational Learning Capacity in Purchasing: Construct and Measurement 미리보기
Hult, G. T. M. ELSEVIER SCIENCE PUBLISHING CO INC 1997
467 저널기사 Global organizational learning effects on cycle time performance 미리보기
Hult, G. T.; Ferrell, O. C.; Hurley, R. F. ELSEVIER SCIENCE PUBLISHING CO INC 2002
468 저널기사 Global R&D project management and organization: a taxonomy 미리보기
Chiesa, V. ELSEVIER SCIENCE PUBLISHING CO INC 2000
469 저널기사 Global Sourcing, Multiple Country-of-Origin Facets, and Consumer Reactions - A Mean-End Model and Synthesis of Evidence 미리보기
Li, Z.G. ELSEVIER SCIENCE PUBLISHING CO INC 2000
470 저널기사 Government-Mandated Countertrade in Australia: Some International Marketing Implications 미리보기
Liesch, P. W. ELSEVIER SCIENCE PUBLISHING CO INC 1994
471 저널기사 GPI Distributors: Field Notes on a Partnering Relationship for Sustainable Business 미리보기
Lawson, D. ELSEVIER SCIENCE PUBLISHING CO INC 1997
472 저널기사 Green Consumers in the 1990s: Profile and Implications for Advertising 미리보기
Roberts, J. A. ELSEVIER SCIENCE PUBLISHING CO INC 1996
473 저널기사 Green Issues: Dimensions of Environmental Concern 미리보기
Zimmer, M. R. ELSEVIER SCIENCE PUBLISHING CO INC 1994
474 저널기사 Growing Importance of Marketing Strategies for the Software Industry 미리보기
Rao, P. M. ELSEVIER SCIENCE PUBLISHING CO INC 1994
475 저널기사 Guaranteed Pricing in Industrial Purchases: Making Use of Markets in Contractual Relations 미리보기
Levy, D. T. ELSEVIER SCIENCE PUBLISHING CO INC 1994
476 저널기사 Guidelines for Managing an International Sales Force 미리보기
Honeycutt, E. D. ELSEVIER SCIENCE PUBLISHING CO INC 1995
477 저널기사 Health-Care Financial Management in a Changing Environment 미리보기
Devine, K. ELSEVIER SCIENCE PUBLISHING CO INC 2000
478 저널기사 Hedonic Price Methods and the Structure of High-Technology Industrial Markets 미리보기
Baltas, G. ELSEVIER SCIENCE PUBLISHING CO INC 2001
479 저널기사 Heuristics and Rationality in Strategic Decision Making: An Exploratory Study 미리보기
Krabuanrat, K. ELSEVIER SCIENCE PUBLISHING CO INC 1998
480 저널기사 High-Tech Firms Must Get More Out of Their International Sales Efforts: An Exploration in Developing a Competitive Edge 미리보기
Coskun Samli, A. ELSEVIER SCIENCE PUBLISHING CO INC 1994
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