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유형		 서명 저자 발행처 원문제공시작년 수록
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661 저널기사 Market Learning and Radical Innovation: A Cross Case Comparison of Eight Radical Innovation Projects 미리보기
O'Connor, G. C. ELSEVIER SCIENCE PUBLISHING CO INC 1998
662 저널기사 Market Orientation and New Product Development in Global Industrial Firms 미리보기
Wren, B. M. ELSEVIER SCIENCE PUBLISHING CO INC 2000
663 저널기사 Market Orientation and Organizational Performance in Not-for-Profit Hospitals 미리보기
Wood, V. R. ELSEVIER SCIENCE PUBLISHING CO INC 2000
664 저널기사 Market orientation and retail operatives' expectations 미리보기
Piercy, N. F.; Harris, L. C.; Lane, N. ELSEVIER SCIENCE PUBLISHING CO INC 2002
665 저널기사 Market orientation, interdepartmental integration, and product development performance 미리보기
Kahn, K. B. ELSEVIER SCIENCE PUBLISHING CO INC 2001
666 저널기사 Market Orientation in the Transition Economies of Central Europe 미리보기
Hooley, G. ELSEVIER SCIENCE PUBLISHING CO INC 2000
667 저널기사 Market Responses to EPA Policies 미리보기
Apaiwongse, T. S. ELSEVIER SCIENCE PUBLISHING CO INC 1993
668 저널기사 Markets and Constituencies: An Alternative View of the Marketing Concept 미리보기
Kimery, K. M. ELSEVIER SCIENCE PUBLISHING CO INC 1998
669 저널기사 Market Segmentation 미리보기
Dibb, S. ELSEVIER SCIENCE PUBLISHING CO INC 2001
670 저널기사 Market segmentation and the structure of competition: applicability of the strategic group concept for an improved market segmentation on industrial markets 미리보기
Sollner, A. ELSEVIER SCIENCE PUBLISHING CO INC 2001
671 저널기사 Market Segmentation Based on Age and Attitude Toward the Past' Concepts, Methods, and Findings Concerning Nostalgic Influences on Customer Tastes 미리보기
Holbrook, M. B. ELSEVIER SCIENCE PUBLISHING CO INC 1996
672 저널기사 Market Segmentation Practices of Industrial Marketers 미리보기
Abratt, R. ELSEVIER SCIENCE PUBLISHING CO INC 1993
673 저널기사 Market Valuation of Intangible Assets 미리보기
Choi, W. W. ELSEVIER SCIENCE PUBLISHING CO INC 2000
674 저널기사 Mastering virtual teams: strategies, tools, and techniques that succeed 미리보기
CMC, P. G. ELSEVIER SCIENCE PUBLISHING CO INC 2001
675 저널기사 Matching Electronic Distribution Channels to Product Characteristics: The Role of Congruence in Consideration Set Formation 미리보기
Morrison, P. D. ELSEVIER SCIENCE PUBLISHING CO INC 1998
676 저널기사 Maximizing the Utility of Customer Product Testing: Beta Test Design and Management 미리보기
Dolan, R. J. ELSEVIER SCIENCE PUBLISHING CO INC 1993
677 저널기사 Measurement and Modeling of Alienation in the Distribution Channel 미리보기
Gaski, J. F. ELSEVIER SCIENCE PUBLISHING CO INC 2001
678 저널기사 Measurement of Distributor Commitment in Industrial Channels of Distribution 미리보기
Kim, K. ELSEVIER SCIENCE PUBLISHING CO INC 1997
679 저널기사 Measuring a Multi-Dimensional Construct: Country Image 미리보기
Martin, I. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
680 저널기사 Measuring Customer-Perceived Value in Business Markets 미리보기
Ulaga, W. ELSEVIER SCIENCE PUBLISHING CO INC 2001
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