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유형		 서명 저자 발행처 원문제공시작년 수록
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761 저널기사 Performance Implications of Buyer-Supplier Relationships in Industrial Markets: A Transaction Cost Explanation 미리보기
Heide, J. B. ELSEVIER SCIENCE PUBLISHING CO INC 1995
762 저널기사 Performance-only measurement of service quality: a replication and extension 미리보기
Brady, M. K. ELSEVIER SCIENCE PUBLISHING CO INC 2002
763 저널기사 Performance Typologies of New Product Projects 미리보기
Cooper, R. G. ELSEVIER SCIENCE PUBLISHING CO INC 1995
764 저널기사 Perspective: an exercise to explore the future impact of new technologies 미리보기
Campbell, K.; Helleloid, D. ELSEVIER SCIENCE PUBLISHING CO INC 2002
765 저널기사 Perspective: Changing Product Development Strategy - A Managerial Challenge 미리보기
Karlsson, C. ELSEVIER SCIENCE PUBLISHING CO INC 1997
766 저널기사 PERSPECTIVE: creating a platform-based approach for developing new services 미리보기
Meyer, M. H. ELSEVIER SCIENCE PUBLISHING CO INC 2001
767 저널기사 Perspective: experiential education in new product design and business development 미리보기
Cardozo, R. N.; Durfee, W. K.; Ardichvili, A.; Adams, C.; Erdman, A. G.; Hoey, M.; Iaizzo, P. A.; Mallick, D. N.; Bar-Cohen, A.; Beachy, R. ELSEVIER SCIENCE PUBLISHING CO INC 2002
768 저널기사 Perspective: integrated market-immersion approach to teaching new product development in technologically-oriented teams 미리보기
Silvester, K. J.; Durgee, J. F.; McDermott, C. M.; Veryzer, R. W. ELSEVIER SCIENCE PUBLISHING CO INC 2002
769 저널기사 Perspective-riding the wind: managing new product development in an age of change 미리보기
Tomkovick, C. ELSEVIER SCIENCE PUBLISHING CO INC 2000
770 저널기사 Perspectives on roadmaps: how organizations talk about the future 미리보기
Kappel, T. A. ELSEVIER SCIENCE PUBLISHING CO INC 2001
771 저널기사 Perspective: ten years of experience teaching a multi-disciplinary product development course 미리보기
Lovejoy, W. S.; Srinivasan, V. ELSEVIER SCIENCE PUBLISHING CO INC 2002
772 저널기사 PERSPECTIVE: User toolkits for innovation 미리보기
von Hippel, E. ELSEVIER SCIENCE PUBLISHING CO INC 2001
773 저널기사 Pioneering advantage in new service development: a multi-country study of managerial perceptions 미리보기
Song, X. M. ELSEVIER SCIENCE PUBLISHING CO INC 2000
774 저널기사 Pioneering Versus Incremental Innovation: Review and Research Propositions 미리보기
Ali, A. ELSEVIER SCIENCE PUBLISHING CO INC 1994
775 저널기사 Planning Market Share Growth in Mature Business Markets 미리보기
Weber, J. A. ELSEVIER SCIENCE PUBLISHING CO INC 1998
776 저널기사 Playing by the Rules - A Comparative Study of the Innovation Networks of Singapore and Taiwan 미리보기
Hung, S.-C. ELSEVIER SCIENCE PUBLISHING CO INC 2000
777 저널기사 Political Activities in the Global Industrial Marketplace 미리보기
Keillor, B. D. ELSEVIER SCIENCE PUBLISHING CO INC 2000
778 저널기사 Positioning Against Foreign Supply Sources in an International Purchasing Environment 미리보기
Min, H. ELSEVIER SCIENCE PUBLISHING CO INC 1994
779 저널기사 Positioning options for achieving brand association: a psychological categorization framework 미리보기
Punj, G.; Moon, J. ELSEVIER SCIENCE PUBLISHING CO INC 2002
780 저널기사 Post-Purchase Strategy: A Key to Successful Industrial Marketing and Customer Satisfaction 미리보기
Burger, P. C. ELSEVIER SCIENCE PUBLISHING CO INC 1995
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