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유형		 서명 저자 발행처 원문제공시작년 수록
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801 저널기사 Product Differentiation and Market Performance in Producer Goods Industries 미리보기
Sashi, C. M. ELSEVIER SCIENCE PUBLISHING CO INC 1995
802 저널기사 Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break-even Time 미리보기
Ali, A. ELSEVIER SCIENCE PUBLISHING CO INC 1995
803 저널기사 Product innovativeness from the firm`s perspective: its dimensions and their relation with project selection and performance 미리보기
Danneels, E.; Kleinschmidt, E. J. ELSEVIER SCIENCE PUBLISHING CO INC 2001
804 저널기사 Product Liability Cost as a Marketing Tool 미리보기
Lackman, C. ELSEVIER SCIENCE PUBLISHING CO INC 1993
805 저널기사 Product-Market Choices and Growth of New Businesses 미리보기
Cardozo, R. ELSEVIER SCIENCE PUBLISHING CO INC 1993
806 저널기사 Product planning essentials 미리보기
Kahn, K. B. ELSEVIER SCIENCE PUBLISHING CO INC 2001
807 저널기사 Product quality alignment and business unit performance 미리보기
Morgan, N. A.; Vorhies, D. W. ELSEVIER SCIENCE PUBLISHING CO INC 2001
808 저널기사 Product Replacement: Strategies for Simultaneous Product Deletion and Launch 미리보기
Saunders, J. ELSEVIER SCIENCE PUBLISHING CO INC 1994
809 저널기사 Profiling Pharmaceutical Allergy Medications by Symptoms and Their Relief: A Study of Consumer Perceptions 미리보기
Gould, S. J. ELSEVIER SCIENCE PUBLISHING CO INC 1997
810 저널기사 Profiling Technology Diffusion Categories: Empirical Test of Two Models 미리보기
Taylor, J. R. ELSEVIER SCIENCE PUBLISHING CO INC 1994
811 저널기사 Project visioning: its components and impact on new product success 미리보기
Lynn, G. S.; Akgun, A. E. ELSEVIER SCIENCE PUBLISHING CO INC 2001
812 저널기사 Promoting Imports from Developing Countries: A Marketing Perspective 미리보기
Gripsrud, G. ELSEVIER SCIENCE PUBLISHING CO INC 1995
813 저널기사 Promotional Expenditures, Market Competition, and Thrift Behavior 미리보기
Hasan, I. ELSEVIER SCIENCE PUBLISHING CO INC 2000
814 저널기사 Proposed principles for emerging systems of scholarly publishing 미리보기
Griffin, P. A. ELSEVIER SCIENCE PUBLISHING CO INC 2001
815 저널기사 Psychological Climate in Franchising System Channels and Franchisor-Franchisee Solidarity 미리보기
Strutton, D. ELSEVIER SCIENCE PUBLISHING CO INC 1995
816 저널기사 Public Sector Promotion of Exports: A Needs-Based Approach 미리보기
Naidu, G. M. ELSEVIER SCIENCE PUBLISHING CO INC 1993
817 저널기사 Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands 미리보기
Motes, W. H. ELSEVIER SCIENCE PUBLISHING CO INC 2001
818 저널기사 Pursuing the concept of marketing productivity: introduction to the JBR Special Issue on Marketing Productivity 미리보기
Bush, A. J.; Smart, D.; Nichols Jr, E. L. ELSEVIER SCIENCE PUBLISHING CO INC 2002
819 저널기사 Qualitative Evaluation and Research Methods 미리보기
Rupp, W. T. ELSEVIER SCIENCE PUBLISHING CO INC 1994
820 저널기사 Quality of Life Issues in a Casino Destination 미리보기
Roehl, W. S. ELSEVIER SCIENCE PUBLISHING CO INC 1999
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