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유형		 서명 저자 발행처 원문제공시작년 수록
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1121 저널기사 The universality of the signal theory for products and services 미리보기
Erevelles, S. ELSEVIER SCIENCE PUBLISHING CO INC 2001
1122 저널기사 The Use of Comparative Advertising in Business-To-Business Direct Mail 미리보기
Stevenson, T. H. ELSEVIER SCIENCE PUBLISHING CO INC 1995
1123 저널기사 The Use of Conjoint-Analysis for Measuring Preferences in Supply Chain Design - A Critical Review 미리보기
Reutterer, T. ELSEVIER SCIENCE PUBLISHING CO INC 2000
1124 저널기사 Third Generation New Product Processes 미리보기
Cooper, R. G. ELSEVIER SCIENCE PUBLISHING CO INC 1994
1125 저널기사 Time-Based Management of the New Product Development Process 미리보기
Karagozoglu, N. ELSEVIER SCIENCE PUBLISHING CO INC 1993
1126 저널기사 Time-Driven Development of Software in Manufactured Goods 미리보기
Rauscher, T. G. ELSEVIER SCIENCE PUBLISHING CO INC 1995
1127 저널기사 To Know Me Is to Trust Me: Learn how to earn the buyer's trust 미리보기
Hawes, J. ELSEVIER SCIENCE PUBLISHING CO INC 1994
1128 저널기사 Top-Down versus Bottom-Up Sales Tactics Effects on the Presentation of a Product Line 미리보기
Donoho, C. L. ELSEVIER SCIENCE PUBLISHING CO INC 1996
1129 저널기사 Top Management Decision Sharing and Adherence to Plans 미리보기
Covin, J. G. ELSEVIER SCIENCE PUBLISHING CO INC 1997
1130 저널기사 Total Quality Management at Work: Development of an Effective Competitive Analysis Process 미리보기
Bigwood, M. P. ELSEVIER SCIENCE PUBLISHING CO INC 1997
1131 저널기사 Tourism, Competitiveness, and Societal Prosperity 미리보기
Crouch, G. I. ELSEVIER SCIENCE PUBLISHING CO INC 1999
1132 저널기사 Toward a Model of New Product Preannouncement Timing 미리보기
Lilly, B. ELSEVIER SCIENCE PUBLISHING CO INC 1997
1133 저널기사 Toward an Understanding of the Distraction Construct in Marketing 미리보기
Nelson, J. E. ELSEVIER SCIENCE PUBLISHING CO INC 1993
1134 저널기사 Towards Holistic "Front Ends" In New Product Development 미리보기
Khurana, A. ELSEVIER SCIENCE PUBLISHING CO INC 1998
1135 저널기사 Tracking the Effects of Comparative and Noncomparative Advertising with Relative and Nonrelative Measures: A Further Examination of the Framing Correspondence Hypothesis 미리보기
Miniard, P. W. ELSEVIER SCIENCE PUBLISHING CO INC 1998
1136 저널기사 Trade Fairs as Services: A Look at Visitors' Objectives in Spain 미리보기
Munuera, J. L. ELSEVIER SCIENCE PUBLISHING CO INC 1999
1137 저널기사 Trade Show Guidelines for Smaller Fir4ms 미리보기
Williams, J. D. ELSEVIER SCIENCE PUBLISHING CO INC 1993
1138 저널기사 Trade Show Objectives, Management, and Staffing Practices 미리보기
Tanner, J. F. ELSEVIER SCIENCE PUBLISHING CO INC 1995
1139 저널기사 Training Requirements for Professional Certification of Manufacturers' Representatives 미리보기
Weinrauch, J. D. ELSEVIER SCIENCE PUBLISHING CO INC 1997
1140 저널기사 Treasures in the China house: a review of management and organizational research on Greater China 미리보기
Peng, M. W. ELSEVIER SCIENCE PUBLISHING CO INC 2001
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