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101 저널기사 BOOKS IN REVIEW - Where Napster Is Taking the Publishing World/ 미리보기
Shirky, Clay Graduate School of Business Administration, Harvard University 2001
102 저널기사 Boosting Demand in the ``Experience Economy'' Nonprofits can realize big gains from marketing science, as one aquarium's experience shows 미리보기
unknown Graduate School of Business Administration, Harvard University 2015
103 저널기사 Boost Your Marketing ROI with Experimental Design/ 미리보기
Almquist, Eric Graduate School of Business Administration, Harvard University 2001
104 저널기사 Boris Johnson London's mayor-and a prolific journalist and author-on leadership, influence, and ambition 미리보기
unknown Graduate School of Business Administration, Harvard University 2014
105 저널기사 ``Both/And'' Leadership 미리보기
Smith, Wendy K.; Lewis, Marianne W.; Tushman, Michael L. Graduate School of Business Administration, Harvard University 2016
106 저널기사 Branding in the Age of Social Media 미리보기
Holt, Douglas Graduate School of Business Administration, Harvard University 2016
107 저널기사 Brand marketing 미리보기
Penrice, Daniel Graduate School of Business Administration, Harvard University 1995
108 저널기사 Brands versus private labels: Fighting to win 미리보기
Quelch, John A Graduate School of Business Administration, Harvard University 1996
109 저널기사 Breaking compromises, breakaway growth 미리보기
Stalk Jr., George Graduate School of Business Administration, Harvard University 1996
110 저널기사 Breaking compromises, breakaway growth 미리보기
Stalk Jr., George Graduate School of Business Administration, Harvard University 1996
111 저널기사 Breaking Down the Barriers to Innovation 미리보기
Anthony, Scott D.; Cobban, Paul; Nair, Rahul; Painchaud, Natalie Graduate School of Business Administration, Harvard University 2019
112 저널기사 Breaking the functional mind-set in process organizations 미리보기
Majchrzak, Ann Graduate School of Business Administration, Harvard University 1996
113 저널기사 Breaking the functional mind-set in process organizations 미리보기
Majchrzak, Ann Graduate School of Business Administration, Harvard University 1996
114 저널기사 Breakthrough Bargaining/ 미리보기
Kolb, Deborah M Graduate School of Business Administration, Harvard University 2001
115 저널기사 Bridging Psychological Distance 미리보기
Hamilton, Rebecca Graduate School of Business Administration, Harvard University 2015
116 저널기사 Bringing Science to the Art of Strategy Marrying empirical rigor and creative thinking to produce novel strategies that succeed 미리보기
Lafley, A.G.; Martin, R.L.; Rivkin, J.W.; Siggelkow, N. Graduate School of Business Administration, Harvard University 2012
117 저널기사 Bring Your Breakthrough Ideas to Life 미리보기
Bouquet, Cyril; Barsoux, Jean-Louis; Wade, Michael Graduate School of Business Administration, Harvard University 2018
118 저널기사 Build an Innovation Engine in 90 Days 미리보기
Anthony, S.D.; Duncan, D.S.; Siren, P.M.A. Graduate School of Business Administration, Harvard University 2014
119 저널기사 Building brands without mass media 미리보기
Joachimsthaler, Erich Graduate School of Business Administration, Harvard University 1997
120 저널기사 Building brands without mass media 미리보기
Joachimsthaler, Erich Graduate School of Business Administration, Harvard University 1997
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