| 21 |
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An empirical validation of a loyalty model based on expectation disconfirmation
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Yoon, S.-J.
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Grayson Associates
|
2000
|
|
|
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| 22 |
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An inquiry into the ethical perceptions of sub-cultural groups in the US: Hispanics versus Anglos
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Shepherd, P. L.; Tsalikis, J.; Seaton, B.
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Grayson Associates
|
2002
|
|
|
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| 23 |
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An inquiry into the factors that impact on consumer appreciation of a board game
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d'Astous, A.; Gagnon, K.
|
Grayson Associates
|
2007
|
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|
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| 24 |
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An investigation of the new generic consumer
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Herstein, R.; Tifferet, S.
|
Grayson Associates
|
2007
|
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| 25 |
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Annoying, intrusive, ... and constitutional: telemarketing and the national Do-Not-Call Registry
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Galloway, C. S.; Brown, S. P.
|
Grayson Associates
|
2004
|
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|
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| 26 |
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Antecedents of green purchases: a survey in China
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Chan, R. Y. K.
|
Grayson Associates
|
2000
|
|
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| 27 |
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A phenomenological investigation of Internet usage among older individuals
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Trocchia, P. J.
|
Grayson Associates
|
2000
|
|
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| 28 |
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Appreciating, understanding and applying universal moral principles
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Cohen, J.
|
Grayson Associates
|
2001
|
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| 29 |
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A practical method for uncovering the direct and indirect relationships between human values and consumer purchases
|
Allen, M. W.
|
Grayson Associates
|
2001
|
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|
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| 30 |
|
A profitable new definition of health
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Myers, S. W.; Stafford, M. R.
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Grayson Associates
|
2007
|
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|
|
| 31 |
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Are pub discount cards loyalty cards?
|
Hobbs, R.; Rowley, J.
|
Grayson Associates
|
2008
|
|
|
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| 32 |
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Asian-American consumers as a unique market segment: fact or fallacy?
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Kaufman-Scarborough, C.
|
Grayson Associates
|
2000
|
|
|
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| 33 |
|
A snapshot or a painting? Metaphors, myths, misuses and misunderstandings of marketing research information by journalists and other people who should know better
|
Rotfeld, H. J.
|
Grayson Associates
|
2005
|
|
|
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| 34 |
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Assessing new product potential in an international context: lessons learned in Thailand
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Vallaster, C.; Hasen÷hrl, S.
|
Grayson Associates
|
2006
|
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| 35 |
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A strategic approach to building online customer loyalty: integrating customer profitability tiers
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Pitta, D.; Franzak, F.; Fowler, D.
|
Grayson Associates
|
2006
|
|
|
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| 36 |
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A test of the validity of Hofstede's cultural framework
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Blodgett, J. G.; Bakir, A.; Rose, G. M.
|
Grayson Associates
|
2008
|
|
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| 37 |
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A Value-Based Orientation to New Product Planning
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Mazumdar, T.
|
GRAYSON ASSOCIATES
|
1993
|
|
|
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| 38 |
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Baby boom consumers and technology: shooting down stereotypes
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Niemela-Nyrhinen, J.
|
Grayson Associates
|
2007
|
|
|
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| 39 |
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Baby boomers and busters: an exploratory investigation of attitudes toward marketing, advertising and consumerism
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Roberts, J. A.
|
Grayson Associates
|
2000
|
|
|
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| 40 |
|
Book reviews ///
|
Lantos, Geoffrey R
|
Grayson Associates
|
2001
|
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