| 181 |
|
Comment: Advertising, Communication, and Brands
|
Eisend, Martin
|
M.E. Sharpe
|
2016
|
|
|
|
| 182 |
|
Comment: Advertising's Domain and Definition
|
Laczniak, Russell N.
|
M.E. Sharpe
|
2016
|
|
|
|
| 183 |
|
Comment: Advertising Won't Die, But Defining It Will Continue to be Challenging
|
Huh, Jisu
|
M.E. Sharpe
|
2016
|
|
|
|
| 184 |
|
Comment: Is Advertising a Zombie?
|
Rust, Roland T.
|
M.E. Sharpe
|
2016
|
|
|
|
| 185 |
|
Comment: Speculations of the Future of Advertising Redux
|
Stewart, David W.
|
M.E. Sharpe
|
2016
|
|
|
|
| 186 |
|
Commercial vs Policy Loans: A Policy Dilemma After Global Financial Crisis
|
Kwong, Charles C. L.
|
M.E. Sharpe
|
2019
|
|
|
|
| 187 |
|
Commitment Issues
|
Krickovic, Andrej; Weber, Yuval
|
M.E. Sharpe
|
2018
|
|
|
|
| 188 |
|
Commodity Prices and the Business Cycle in Latin America: Living and Dying by Commodities?
|
Camacho, Maximo; Perez-Quiros, Gabriel
|
M.E. Sharpe
|
2014
|
|
|
|
| 189 |
|
Common Method Variance in Advertising Research: When to Be Concerned and How to Control for It
|
Malhotra, Naresh K.; Schaller, Tracey King; Patil, Ashutosh
|
M.E. Sharpe
|
2017
|
|
|
|
| 190 |
|
Communicating Green Marketing Appeals Effectively The Role of Consumers' Motivational Orientation to Promotion Versus Prevention
|
Ku, H.-H.; Kuo, C.-C.; Wu, C.-L.; Wu, C.-Y.
|
M.E. Sharpe
|
2012
|
|
|
|
| 191 |
|
Comparing TV Ads and Advergames Targeting Children: The Impact of Persuasion Knowledge on Behavioral Responses
|
Panic, K.; Cauberghe, V.; De Pelsmacker, P.
|
M.E. Sharpe
|
2013
|
|
|
|
| 192 |
|
Comparison of Business Environments in Oil-Rich MENA Countries: A Clustering Analysis of Economic Diversification and Performance
|
Aker, Şule L.; Aghaei, Iman
|
M.E. Sharpe
|
2019
|
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|
| 193 |
|
Comparison of Drafts of the PRC's "Law of the Application of Law for Foreign-Related Civil Relations"
|
Xiangquan, Qi; Lili, Wu; Conglin, Zhu
|
M. E. Sharpe]
|
2012
|
|
|
|
| 194 |
|
Comparison of Mean-Risk Efficient Portfolios in Asia-Pacific Capital Markets
|
Kopa, Miloš; Tichý, Tomáš
|
M.E. Sharpe
|
2014
|
|
|
|
| 195 |
|
Competition, Financial Intermediation, and Riskiness of Banks: Evidence from the Asia-Pacific Region
|
Soedarmono, Wahyoe; Tarazi, Amine
|
M.E. Sharpe
|
2016
|
|
|
|
| 196 |
|
Conceptualizing the Evolution and Future of Advertising
|
Kumar, V.; Gupta, Shaphali
|
M.E. Sharpe
|
2016
|
|
|
|
| 197 |
|
Confucian Leadership and the Rising Chinese Economy
|
Han, Pi-Chi
|
M.E. Sharpe
|
2013
|
|
|
|
| 198 |
|
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
|
Escalas, Jennifer Edson; Bettman, James R.
|
M.E. Sharpe
|
2017
|
|
|
|
| 199 |
|
Consequences of the Treasury Single Account Policy on the Wealth of Nigerian Commercial Banks' Shareholders
|
Moses, Olayinka; Ehalaiye, Dimu; Maimako, Sebastian; Fasua, Kayode
|
M.E. Sharpe
|
2018
|
|
|
|
| 200 |
|
Consistent Analyst Expectation Error and Earnings Management: Evidence from China
|
Zhou, Zhengyi; Wu, Chongfeng
|
M.E. Sharpe
|
2016
|
|
|
|