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A Contingent View of Partner Coopetition in International Joint Ventures
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Shu, Chengli; Jin, Jason Lu; Zhou, Kevin Zheng
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Michigan State University Press
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2017
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| 2 |
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A Cross-Cultural Investigation of New Product Strategies for Technological and Design Innovations
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Griffith, D.A.; Rubera, G.
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Michigan State University Press
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2014
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| 3 |
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A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?
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Dennis, Charles; Brakus, J. Joško; Ferrer, Gemma García; McIntyre, Charles; Alamanos, Eleftherios; King, Tamira
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Michigan State University Press
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2018
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| 4 |
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Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling
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Tomas, G.; Hult, M.; Hair, Joseph F.; Proksch, Dorian; Sarstedt, Marko; Pinkwart, Andreas; Ringle, Christian M.
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Michigan State University Press
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2018
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| 5 |
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A Dynamic Process of Building Global Supply Chain Competence by New Ventures: The Case of Uniqlo
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Usui, Tetsuya; Kotabe, Masaaki; Murray, Janet Y.
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Michigan State University Press
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2017
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| 6 |
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An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions
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Chabowski, Brian; Kekec, Pinar; Morgan, Neil A.; Hult, G. Tomas M.; Walkowiak, Travis; Runnalls, Blake
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Michigan State University Press
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2018
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| 7 |
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An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect
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Xie, Y.; Batra, R.; Peng, S.
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Michigan State University Press
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2015
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| 8 |
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An Opportunity-Based View of Rapid Internationalization
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Chandra, Y.; Styles, C.; Wilkinson, I.F.
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Michigan State University Press
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2012
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| 9 |
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Antecedents and Consequences of an Eco-Friendly Export Marketing Strategy: The Moderating Role of Foreign Public Concern and Competitive Intensity
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Leonidou, L.C.; Katsikeas, C.S.; Fotiadis, T.A.; Christodoulides, P.
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Michigan State University Press
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2013
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| 10 |
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Antecedents and Outcomes of Exporter-Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research
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Leonidou, L.C.; Samiee, S.; Aykol, B.; Talias, M.A.
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Michigan State University Press
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2014
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| 11 |
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Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay
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Koschate-Fischer, N.; Diamantopoulos, A.; Oldenkotte, K.
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Michigan State University Press
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2012
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| 12 |
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Attracting Foreign Direct Investment: Applying Dunning's Location Advantages Framework to FDI Advertising
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Wilson, R.T.; Baack, D.W.
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Michigan State University Press
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2012
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| 13 |
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Behavioral Implications of International Social Media Advertising: An Investigation of Intervening and Contingency Factors
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Johnston, Wesley J.; Khalil, Shadab; Le, Angelina Nhat Hanh; Cheng, Julian Ming-Sung
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Michigan State University Press
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2018
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| 14 |
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Building Customer Loyalty in Intercultural Service Encounters: The Role of Service Employees' Cultural Intelligence
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Paparoidamis, Nicholas G.; Tran, Huong Thi Thanh; Leonidou, Constantinos N.
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Michigan State University Press
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2019
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| 15 |
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Business and Cultural Aspects of Psychic Distance and Complementarity of Capabilities in Export Relationships
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Griffith, D.A.; Dimitrova, B.V.
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Michigan State University Press
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2014
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| 16 |
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The character of justice:rhetoric, law, and politics in the Supreme Court confirmation process
법학도서관 대출가능 
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Trevor Parry-Giles
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Michigan State University Press
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2006
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| 17 |
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Competitive Export Pricing: The Influence of the Information Context
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Obadia, C.
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Michigan State University Press
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2013
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| 18 |
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Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets
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Kaufmann, L.; Roesch, J.-F.
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Michigan State University Press
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2012
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| 19 |
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Consumer Animosity, Country of Origin, and Foreign Entry-Mode Choice: A Cross-Country Investigation
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Fong, C.-M.; Lee, C.-L.; Du, Y.
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Michigan State University Press
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2014
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| 20 |
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Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective
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Zeugner-Roth, Katharina Petra; Žabkar, Vesna; Diamantopoulos, Adamantios
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Michigan State University Press
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2015
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