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1 저널기사 #Me and brands: understanding brand-selfie posters on social media 미리보기
Sung, Yongjun; Kim, Eunice; Choi, Sejung Marina World advertising research center 2018
2 저널기사 A content analysis study of the use of celebrity endorsers in magazine advertising 미리보기
Belch, G.E.; Belch, M.A. World advertising research center 2013
3 저널기사 A content analysis study of the use of celebrity endorsers in magazine advertising 미리보기
Belch, George E.; A. Belch, Michael World advertising research center 2013
4 저널기사 Addendum 미리보기
unknown World advertising research center 2017
5 저널기사 Ads are watching me 미리보기
Puzakova, Marina; Rocereto, Joseph F.; Kwak, Hyokjin World advertising research center 2013
6 저널기사 Ads are watching me: a view from the interplay between anthropomorphism and customisation 미리보기
Puzakova, M.; Rocereto, J.F.; Kwak, H. World advertising research center 2013
7 저널기사 Advertising and promotion budgeting during volatile economic conditions: factors influencing the level of decentralisation in budgeting and its relations to budget size and allocation 미리보기
Cheong, Y.; Kim, K.; Kim, H. World advertising research center 2013
8 저널기사 Advertising creativity and repetition: recall, wearout and wearin effects 미리보기
Lehnert, K.; Till, B.D.; Carlson, B.D. World advertising research center 2013
9 저널기사 Advertising nativeness as a function of content and design congruence 미리보기
Kim, Jooyoung; Choi, Dongwon; Kim, Hanyoung World advertising research center 2019
10 저널기사 Advertising or games? Advergames on the internet gaming sites targeting children 미리보기
An, S.; Kang, H. World advertising research center 2014
11 저널기사 Advertising strategies for charities 미리보기
Kim, Namin World advertising research center 2014
12 저널기사 Advertising strategies for charities: promoting consumers' donation of time versus money 미리보기
Kim, N. World advertising research center 2014
13 저널기사 Advertising targeting young children: an overview of 10 years of research (2006–2016) 미리보기
De Jans, Steffi; Van de Sompel, Dieneke; Hudders, Liselot; Cauberghe, Veroline World advertising research center 2019
14 저널기사 Advertising to the masses: the effects of crowding on the attention to place-based advertising 미리보기
Wilson, Rick T.; Suh, Taewon World advertising research center 2018
15 저널기사 Age dependent effects of food advergame brand integration and interactivity 미리보기
Rifon, N.J.; Quilliam, E.T.; Paek, H.-J.; Weatherspoon, L.J.; Kim, S.-K.; Smreker, K.C. World advertising research center 2014
16 저널기사 A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials 미리보기
Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, Paschalina World advertising research center 2016
17 저널기사 An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending 미리보기
Cheong, Y.; Kim, K. World advertising research center 2014
18 저널기사 And now, goodbye: consumer response to sponsor exit 미리보기
Ruth, J.A.; Strizhakova, Y. World advertising research center 2012
19 저널기사 An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising 미리보기
Lee, Heejun; Cho, Chang-Hoan World advertising research center 2019
20 저널기사 An investigation of the influence of cinema environment on advertising effectiveness 미리보기
Yuan, Sheng World advertising research center 2018
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