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181 저널기사 IMC in digitally-empowering contexts: the emerging role of negotiated brands 미리보기
Vollero, Agostino; Schultz, Don E.; Siano, Alfonso World advertising research center 2019
182 저널기사 IMC – an integrative review 미리보기
Tafesse, Wondwesen; Kitchen, Philip J. World advertising research center 2017
183 저널기사 Impact of flow on recognition of and attitudes toward in-game brand placements: brand congruence and placement prominence as moderators 미리보기
Vermeir, I.; Kasakova, S.; Tessitore, T.; Cauberghe, V.; Slabbinck, H. World advertising research center 2014
184 저널기사 Impact of flow on recognition of and attitudes towards in-game brand placements 미리보기
Vermeir, Iris; Kazakova, Snezhanka; Tessitore, Tina; Cauberghe, Verolien; Slabbinck, Hendrik World advertising research center 2014
185 저널기사 Impacts of advertisements that are unfriendly to women and men 미리보기
Van Hellemont, C.; Van den Bulck, H. World advertising research center 2012
186 저널기사 Increasing the impact of sponsorship on brands and reputation 미리보기
Chang, D.R.; Ko, E. World advertising research center 2012
187 저널기사 Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency 미리보기
Bok, Sang Yong; Yeo, Junsang World advertising research center 2019
188 저널기사 Indirect, so it is persuasive. But not for me: the role of metaphoric thinking tendency 미리보기
Bok, Sang Yong; Yeo, Junsang World advertising research center 2019
189 저널기사 Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general 미리보기
Huhmann, Bruce A.; Limbu, Yam B. World advertising research center 2016
190 저널기사 Influences of motivations and lifestyles on intentions to use smartphone applications 미리보기
Kim, Juran; Lee, Ki Hoon World advertising research center 2018
191 저널기사 Insight into everyday media use with multiple screens 미리보기
Segijn, Claire M.; Voorveld, Hilde A. M.; Vandeberg, Lisa; Pennekamp, Sjoerd F.; Smit, Edith G. World advertising research center 2017
192 저널기사 International and methodological diversity in advertising research 미리보기
Eisend, Martin World advertising research center 2017
193 저널기사 International diversity of authorship in advertising research 미리보기
Eisend, Martin World advertising research center 2017
194 연속간행물 International journal of advertising 미리보기
중앙도서관 대출불가(별치) 열기
World advertising research center World advertising research center 1982-
195 저널기사 Introduction 미리보기
Taylor, Charles R. World advertising research center 2014
196 저널기사 Introduction to the IJA special issue Latin America 미리보기
Dahl, Stephan World advertising research center 2017
197 저널기사 Introduction to the special issue: new trends in digital and social media advertising 미리보기
Cho, Chang-Hoan; Park, Jin Seong World advertising research center 2019
198 저널기사 Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting 미리보기
Rauwers, Fabiënne; Voorveld, Hilde A. M.; Neijens, Peter C. World advertising research center 2018
199 저널기사 'I owe my life to the kind individual who called the helpline': exploring the interplay of self-views and social distance in narrative advertising on domestic violence prevention in India and the United States 미리보기
Muralidharan, Sidharth; Kim, Eunjin (Anna) World advertising research center 2019
200 저널기사 Is advertising helpful for organic businesses? Differential effects of packaging claims 미리보기
Hidalgo-Baz, María; Martos-Partal, Mercedes; González-Benito, Óscar World advertising research center 2017
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