| 241 |
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Perspectives: client–agency opportunism: how does it happen and what can we do about it?
|
Chohan, Raeesah; Watson, Richard; Pitt, Leyland
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World advertising research center
|
2020
|
|
|
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| 242 |
|
Persuasion in advertising: when does it work, and when does it not?
|
Verlegh, Peeter W.J.; Fransen, Marieke L.; Kirmani, Amna
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World advertising research center
|
2015
|
|
|
|
| 243 |
|
Persuasion knowledge and third-person perceptions in advertising: the moderating effect of regulatory competence
|
Eisend, Martin
|
World advertising research center
|
2015
|
|
|
|
| 244 |
|
Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction
|
Naderer, Brigitte; Matthes, Jörg; Zeller, Patrick
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World advertising research center
|
2018
|
|
|
|
| 245 |
|
Positive uncertainty: the benefit of the doubt in advertising
|
Ketelaar, Paul Edwin; van't Riet, Jonathan; Thorbjornsen, Helge; Buijzen, Moniek
|
World advertising research center
|
2018
|
|
|
|
| 246 |
|
PP for ‘product placement’or ‘puzzled public’?
|
Tessitore, Tina; Geuens, Maggie
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World advertising research center
|
2013
|
|
|
|
| 247 |
|
PP for `product placement' or `puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
|
Tessitore, T.; Geuens, M.
|
World advertising research center
|
2013
|
|
|
|
| 248 |
|
Preannouncement messages: impetus for electronic word-of-mouth
|
Zhang, Hao; Choi, Yung Kyun
|
World advertising research center
|
2018
|
|
|
|
| 249 |
|
Presence and effects of health and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-orientated magazine food advertisements
|
Choi, Hojoon; Yoo, Kyunga; Hyun Baek, Tae; Reid, Leonard N.; Macias, Wendy
|
World advertising research center
|
2013
|
|
|
|
| 250 |
|
Presence and effects of health- and nutrition-related (HNR) claims with benefit-seeking and risk-avoidance appeals in female-oriented magazine food advertisements
|
Choi, H.; Yoo, K.; Baek, T.H.; Reid, L.N.; Macias, W.
|
World advertising research center
|
2013
|
|
|
|
| 251 |
|
Processes and effects of targeted online advertising among children
|
van Reijmersdal, Eva A.; Rozendaal, Esther; Smink, Nadia; van Noort, Guda; Buijzen, Moniek
|
World advertising research center
|
2017
|
|
|
|
| 252 |
|
Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact
|
Chan, Terri H.; Tse, Caleb H.; Hung, Kineta
|
World advertising research center
|
2017
|
|
|
|
| 253 |
|
Product placement and the promotion of healthy food to pre-adolescents
|
Charry, Karine M.
|
World advertising research center
|
2014
|
|
|
|
| 254 |
|
Product placement and the promotion of healthy food to pre-adolescents: when popular TV series make carrots look cool
|
Charry, K.M.
|
World advertising research center
|
2014
|
|
|
|
| 255 |
|
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours
|
Shoenberger, Heather; Kim, Eunjin (Anna)
|
World advertising research center
|
2019
|
|
|
|
| 256 |
|
Product placement practices in prime-time television programmes in Hong Kong
|
Fong Yee Chan, Fanny; Lowe, Ben
|
World advertising research center
|
2018
|
|
|
|
| 257 |
|
Programme-ad congruence: Integrating advertising and entertainment
|
Myers, S.D.; Royne, M.B.; Deitz, G.
|
World advertising research center
|
2014
|
|
|
|
| 258 |
|
Programme–ad congruence
|
Myers, Susan D.; Royne, Marla B.; Deitz, George
|
World advertising research center
|
2014
|
|
|
|
| 259 |
|
Propaganda strategies of Korean war-era leaflets
|
Kim, Sora; Haley, Eric
|
World advertising research center
|
2018
|
|
|
|
| 260 |
|
Psychological ownership: a social marketing advertising message appeal? Not for women
|
Folse, J.A.G.; Moulard, J.G.; Raggio, R.D.
|
World advertising research center
|
2012
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|
Taylor, Charles R.
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