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261 저널기사 Putting brands into play: how game difficulty and player experiences influence the effectiveness of in-game advertising 미리보기
Herrewijn, L.; Poels, K. World advertising research center 2013
262 저널기사 Rational and irrational influences on lucky draw participation 미리보기
Prendergast, G.; Thompson, E.R. World advertising research center 2013
263 저널기사 React to the future: political visualization, emotional reactions and political behavior 미리보기
McLaughlin, Bryan; Velez, John A.; Gotlieb, Melissa R.; Thompson, Bailey A.; Krause-McCord, Amber World advertising research center 2019
264 저널기사 Reassessing the current state of advertising to children 미리보기
Carlson, L.; Clarke, B. World advertising research center 2014
265 저널기사 Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising 미리보기
Taylor, Charles R. World advertising research center 2018
266 저널기사 Regulatory focus and attribute framing: evidence of compatibility effects in advertising 미리보기
Lin, H.-F.; Shen, F. World advertising research center 2012
267 저널기사 Research Note: Sample size in content analysis of advertising: the case of Chilean consumer magazines 미리보기
Uribe, R.; Manzur, E. World advertising research center 2012
268 저널기사 Right metaphor, right place: choosing a visual metaphor based on product type and consumer differences 미리보기
Chang, Chun-Tuan; Wu, Yuan-Ciao; Lee, Yu-Kang; Chu, Xing-Yu World advertising research center 2018
269 저널기사 Rival-benefiting effect of advertising: experimental extension and empirical investigation 미리보기
Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won World advertising research center 2019
270 저널기사 Rival-benefiting effect of advertising: experimental extension and empirical investigation 미리보기
Song, Tae Ho; Kim, Sang Yong; Kim, Ho; Lee, Jin Won World advertising research center 2019
271 저널기사 Role of variability in cultural dimensions across generations in the context of CSR advertising in an East Asian market 미리보기
Lee, Yoon-Joo; Haley, Eric World advertising research center 2019
272 저널기사 Scepticism towards DTC advertising: a comparative study of Korean and Caucasian Americans 미리보기
Huh, J.; DeLorme, D.E.; Reid, L.N. World advertising research center 2012
273 저널기사 Schema strength, processing opportunity, and the rewarding nature of incongruity resolution in advertising 미리보기
Halkias, Georgios; Kokkinaki, Flora World advertising research center 2017
274 저널기사 Self-disclosure in online media: an active audience perspective 미리보기
Kwak, H. World advertising research center 2012
275 저널기사 Should I say it in English? Exploring language effects on print advertising among Latin American bilinguals 미리보기
Alvarez, Cecilia M. O.; Uribe, Rodrigo; León De-La-Torre, Ricardo World advertising research center 2017
276 저널기사 Should tax deductibility for advertising be eliminated? 미리보기
Taylor, Charles R. World advertising research center 2014
277 저널기사 Should tax deductibility for advertising be eliminated? The research evidence says no 미리보기
Taylor, C.R. World advertising research center 2014
278 저널기사 Social embeddedness of persuasion: effects of cognitive social structures on information credibility assessment and sharing in social media 미리보기
Sohn, Dongyoung; Choi, Soyoung World advertising research center 2019
279 저널기사 Social Marketing: From Tunes to Symphonies 미리보기
O’Donohoe, Stephanie; Brennan, Mary World advertising research center 2014
280 저널기사 Social media advertising value 미리보기
Van-Tien Dao, William; Nhat Hanh Le, Angelina; Ming-Sung Cheng, Julian; Chao Chen, Der World advertising research center 2014
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