| 281 |
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Social media advertising value: the case of transitional economies in Southeast Asia
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Dao, W.V.-T.; Le, A.N.H.; Cheng, J.M.-S.; Chen, D.C.
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World advertising research center
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2014
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| 282 |
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Special issue on advertising & corporate social responsibility
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World advertising research center
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2019
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| 283 |
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Special issue on how advertising helps or hinders consumer well-being
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unknown
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World advertising research center
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2018
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| 284 |
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Spreadable Media: Creating Value and Meaning in a Networked Culture
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O’Donohoe, Stephanie; Grant, Ian
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World advertising research center
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2014
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| 285 |
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Stereotypical or just typical: how do US practitioners view the role and function of gender stereotypes in advertisements?
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Windels, Kasey
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World advertising research center
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2016
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| 286 |
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Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions
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Muralidharan, Sidharth; La Ferle, Carrie; Pookulangara, Sanjukta
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World advertising research center
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2018
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| 287 |
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Susan Fournier, Michael Breazeale and Marc Fetscherin (eds) - Consumer-Brand Relationships Theory and Practice
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Zayer, L.T.
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World advertising research center
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2012
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| 288 |
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Taste and nutrition: the uses and effectiveness of different advertising claims in women's magazine food advertisements
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Feng, Yang; Park, Jiwoo
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World advertising research center
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2018
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| 289 |
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Taylor's theorem part II: advice for socially responsible advertisers
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Taylor, Charles R.
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World advertising research center
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2019
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| 290 |
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Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data
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Beal, Virginia; Romaniuk, Jenni; Sharp, Byron
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World advertising research center
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2018
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| 291 |
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Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
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Youn, Seounmi; Kim, Hyuksoo
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World advertising research center
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2018
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| 292 |
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Text versus pictures in advertising: effects of psychological distance and product type
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Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin
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World advertising research center
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2019
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| 293 |
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Text versus pictures in advertising: effects of psychological distance and product type
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Choi, Yung Kyun; Yoon, Sukki; Kim, Kacy; Kim, Yeonshin
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World advertising research center
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2019
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| 294 |
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The characteristics and business impact of children's electronic word of mouth in marketing communications
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Bao, Tong (Tony); Chang, Tung-lung Steven; Kim, Alex Jiyoung; Moon, Sue H.
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World advertising research center
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2019
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| 295 |
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The current state of knowledge on electronic word-of-mouth in advertising research
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Chu, Shu-Chuan; Kim, Juran
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World advertising research center
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2018
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| 296 |
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The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads
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Smit, E.G.; Neijens, P.C.; Heath, R.
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World advertising research center
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2013
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| 297 |
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The effectiveness of advertising that leverages sponsorship and cause-related marketing: a contingency model
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Chang, C.
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World advertising research center
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2012
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| 298 |
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
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Han, S.; Choi, J.; Kim, H.; Davis, J.A.; Lee, K.-Y.
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World advertising research center
|
2013
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|
|
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| 299 |
|
The effectiveness of movie trailer advertising
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Karray, Salma; Debernitz, Lidia
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World advertising research center
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2017
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| 300 |
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The effectiveness of regulatory (in)congruent ads: the moderating role of an ad's rational versus emotional tone
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Cornelis, E.; Adams, L.; Cauberghe, V.
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World advertising research center
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2012
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Taylor, Charles R.
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