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Daniel Kahneman - Thinking, Fast and Slow
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Ferrier, A.
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World advertising research center
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2012
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Developmental antecedents to children's responses to online advertising
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Shin, W.; Huh, J.; Faber, R.J.
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World advertising research center
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2012
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| 83 |
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Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)
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Boerman, Sophie C.; van Reijmersdal, Eva A.; Rozendaal, Esther; Dima, Alexandra L.
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World advertising research center
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2018
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| 84 |
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Development of TV advertising literacy in children
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Spielvogel, Julia; Terlutter, Ralf
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World advertising research center
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2013
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| 85 |
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Development of TV advertising literacy in children: do physical appearance and eating habits matter?
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Spielvogel, J.; Terlutter, R.
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World advertising research center
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2013
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| 86 |
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Dietary supplement advertising in the US: a review and research agenda
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DeLorme, D.E.; Huh, J.; Reid, L.N.; An, S.
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World advertising research center
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2012
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Disclosing brand placement to young children
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De Pauw, Pieter; Hudders, Liselot; Cauberghe, Verolien
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World advertising research center
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2018
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| 88 |
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Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
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van Reijmersdal, Eva Adriana; Lammers, Nienke; Rozendaal, Esther; Buijzen, Moniek
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World advertising research center
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2015
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| 89 |
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Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choice
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Ketelaar, Paul E.; Bernritter, Stefan F.; van't Riet, Jonathan; Hühn, Arief Ernst; van Woudenberg, Thabo J.; Müller, Barbara C. N.; Janssen, Loes
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World advertising research center
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2017
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| 90 |
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Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
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Porcu, Lucia; del Barrio-García, Salvador; Alcántara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
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World advertising research center
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2017
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| 91 |
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Does gay-themed advertising haunt your brand?
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Um, Nam-Hyun
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World advertising research center
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2014
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| 92 |
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Does gay-themed advertising haunt your brand? The impact of gay-themed advertising on young heterosexual consumers
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Um, N.-H.
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World advertising research center
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2014
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| 93 |
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Does humour travel? Advertising practices and audience effects in the United States and People's Republic of China
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Gregory, Gary D.; Crawford, Heather J.; ; Ngo, Liem
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World advertising research center
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2019
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| 94 |
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Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset
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Song, Young-A; Lee, So Young; Kim, Yoojung
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World advertising research center
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2019
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| 95 |
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Does sexual humor work on mars, but not on Venus? An exploration of consumer acceptance of sexually humorous advertising
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Mayer, James Mark; Kumar, Piyush; Yoon, Hye Jin
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World advertising research center
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2019
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| 96 |
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Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals
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Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S.
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World advertising research center
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2016
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| 97 |
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Do humour and threat work well together?
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Jin Yoon, Hye; Mark Mayer, James
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World advertising research center
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2014
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| 98 |
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Do humour and threat work well together? The moderating effect of need for cognition in humorous threat persuasion advertisements
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Yoon, H.J.; Mayer, J.M.
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World advertising research center
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2014
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Do new forms of television advertising occasion better recall than traditional advertising spots?
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Arrazola, M.; de Hevia, J.; Reinares, P.; Lara, R.R.
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World advertising research center
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2013
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| 100 |
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Do online ad breaks clearly tell kids that advergames are advertisements that intend to sell things?
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An, S.; Kang, H.
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World advertising research center
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2013
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Taylor, Charles R.
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