| 1 |
|
ACADEMICALLY SPEAKING The Relevance of Being Bayes
|
Allenby, G.M.
|
American Marketing Association
|
2013
|
|
|
|
| 2 |
|
Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs
|
Anderson, E.T.; Simester, D.
|
American Marketing Association]
|
2013
|
|
|
|
| 3 |
|
Agents of Change: A Scale to Identify Diversity Seekers
|
Brumbaugh, A.M.; Grier, S.A.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 4 |
|
Agents of Change: A Scale to Identify Diversity Seekers
|
Brumbaugh, A.M.; Grier, S.A.
|
American Marketing Association
|
2013
|
|
|
|
| 5 |
|
Aggressive Marketing Strategy Following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility
|
Kurt, D.; Hulland, J.
|
American Marketing Association
|
2013
|
|
|
|
| 6 |
|
All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Context of Luxury Fashion Brands
|
Fuchs, C.; Prandelli, E.; Schreier, M.; Dahl, D.W.
|
American Marketing Association
|
2013
|
|
|
|
| 7 |
|
An Exploratory Study of the Behavior and Perceptions of College Students with Respect to Regular, Light, and Ultralight Cigarettes
|
Smith, K.H.; Stutts, M.A.; Zank, G.M.
|
American Marketing Association
|
2013
|
|
|
|
| 8 |
|
An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts
|
Laran, J.; Tsiros, M.
|
American Marketing Association
|
2013
|
|
|
|
| 9 |
|
Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents
|
Grier, S.; Davis, B.
|
AMERICAN MARKETING ASSOCIATION
|
2013
|
|
|
|
| 10 |
|
Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents
|
Grier, S.; Davis, B.
|
American Marketing Association
|
2013
|
|
|
|
| 11 |
|
Are Multichannel Customers Really More Valuable? The Moderating Role of Product Category Characteristics
|
Kushwaha, T.; Shankar, V.
|
American Marketing Association
|
2013
|
|
|
|
| 12 |
|
Assessing the Impact of Gasoline Sales-Below-Cost Laws on Retial Price and Market Structure: Implications for Consumer Welfare
|
Peltier, J.W.; Skidmore, M.; Milne, G.R.
|
American Marketing Association
|
2013
|
|
|
|
| 13 |
|
THE ART OF CONVERSION Making Big Data Actionable
|
Krajicek, D.
|
American Marketing Association
|
2013
|
|
|
|
