| 1 |
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Agglomeration as a Driver of the Volume of Electronic Word of Mouth in the Restaurant Industry
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Liu, Angela Xia; Steenkamp, Jan-Benedict E. M.; Zhang, Jurui
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American Marketing Association]
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2018
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| 2 |
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An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations
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Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Bhowmick, Sandeep; Nordfält, Jens
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American Marketing Association
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2018
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| 3 |
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Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers
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Cherrier, Hélène; Hill, Ronald Paul
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American Marketing Association
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2018
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| 4 |
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Anticonsumption Consciousness in Pursuit of Sustainability
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Guillard, Valérie
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American Marketing Association
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2018
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| 5 |
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App Popularity: Where in the World Are Consumers Most Sensitive to Price and User Ratings?
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Kübler, Raoul; Pauwels, Koen; Yildirim, Gökhan; Fandrich, Thomas
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American Marketing Association
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2018
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| 6 |
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Are You Back for Good or Still Shopping Around? Investigating Customers' Repeat Churn Behavior
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Kumar, V.; Leszkiewicz, Agata; Herbst, Angeliki
|
American Marketing Association]
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2018
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| 7 |
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Attention, Information Processing, and Choice in Incentive-Aligned Choice Experiments
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Yang, Liu; Toubia, Olivier; de Jong, Martijn G.
|
American Marketing Association]
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2018
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| 8 |
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The Abercrombie & Fitch Effect: The Impact of Physical Dominance on Male Customers' Status-Signaling Consumption
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Otterbring, Tobias; Ringler, Christine; Sirianni, Nancy J.; Gustafsson, Anders
|
American Marketing Association]
|
2018
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| 9 |
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The Asymmetric Impact of Context on Advantaged Versus Disadvantaged Options
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Evangelidis, Ioannis; Levav, Jonathan; Simonson, Itamar
|
American Marketing Association]
|
2018
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