| 21 |
|
An inquiry into born-global firms in Europe and the USA
|
Knight, G.; Madsen, T. K.; Servais, P.
|
Corporate Press
|
2004
|
|
|
|
| 22 |
|
An integrative framework for cross-cultural consumer behavior
|
Luna, D.
|
Corporate Press
|
2001
|
|
|
|
| 23 |
|
An international investigation of cultural and demographic effects on domestic retail loyalty
|
Straughan, R. D.
|
Corporate Press
|
2001
|
|
|
|
| 24 |
|
An investigation of global versus local online branding
|
Murphy, J.; Scharl, A.
|
Corporate Press
|
2007
|
|
|
|
| 25 |
|
An overview of the first 21 years of research in the International Marketing Review, 1983-2003
|
Malhotra, N. K.; Wu, L.; Whitelock, J.
|
Corporate Press
|
2005
|
|
|
|
| 26 |
|
Antecedents, moderators and dimensions of country-of-origin evaluations
|
Ahmed, S. A.; d'Astous, A.
|
Corporate Press
|
2008
|
|
|
|
| 27 |
|
Antecedents to internet-based purchasing: a multinational study
|
Kuhlmeier, D.; Knight, G.
|
Corporate Press
|
2005
|
|
|
|
| 28 |
|
Applying international reference price: Market structure, information seeking and consumer welfare/
|
Lowengart, Oded
|
Corporate Press
|
2000
|
|
|
|
| 29 |
|
Are Hofstede's and Schwartz's value frameworks congruent?
|
Ng, S. I.; Lee, J. A.; Soutar, G. N.
|
Corporate Press
|
2007
|
|
|
|
| 30 |
|
ARR model: cross-cultural developments/
|
Purchase, S
|
Corporate Press
|
2003
|
|
|
|
| 31 |
|
Asian brands without borders: regional opportunities and challenges
|
Cayla, J.; Eckhardt, G. M.
|
Corporate Press
|
2007
|
|
|
|
| 32 |
|
Asymmetric effects of brand origin confusion: Evidence from the emerging market of China
|
Zhuang, G.; Wang, X.; Zhou, L.; Zhou, N.
|
Corporate Press
|
2008
|
|
|
|
| 33 |
|
Awards for Excellence/
|
|
Corporate Press
|
2000
|
|
|
|
| 34 |
|
The antecedents and consequences of integrated global marketing
|
Sheth, J. N.
|
Corporate Press
|
2001
|
|
|
|
기사
(34)
